# Burson | Global Communications Agency. > Burson is the global leader in communications, purpose built to create value for our clients through reputation. ## Home Page Burson's global homepage, introducing the agency as the world's leading communications company purpose built to create value for our clients through reputation. Page also highlights expertise across every discipline and region. - [Burson | Global Communications Agency](https://bursonglobal.com/__home__.md): Burson is the global leader in communications, purpose built to create value for our clients through reputation. ## About Burson An overview of Burson's mission, history, and global network as a communications agency built to protect and grow client reputations. - [About Burson](https://bursonglobal.com/about.md): We exist for our clients: To build and protect their reputations, and to continually reinvent how it's done. ## Our Expertise Burson's core areas of expertise, spanning consumer & brand, corporate & public affairs, creative & content, intelligence & innovation, and advisory, as well as various sectors and innovation solutions. - [Our Expertise](https://bursonglobal.com/expertise.md): Burson's world-class workforce of creative problem-solvers bring expertise, AI-first technologies and first-class creative to help you navigate, plan and lead in today's complex, always-on world. ## Burson Leaders A directory hub introducing Burson's global leadership team, linking to individual leader profiles across regions and practices. - [Burson Leaders](https://bursonglobal.com/leaders.md): Meet our leadership | Burson ## Leaders Individual profiles of Burson's leaders and senior executives, including their roles, expertise, and professional backgrounds. - [Matt Buchanan](https://bursonglobal.com/leaders/global/matt-buchanan.md): Matt Buchanan is Global Chief Social and Influence Officer and a member of Burson's global leadership team, responsible for building on the agency’s strong foundation in Social and Influence in the U.S. and scaling the capability globally. - [Vikki Chowney](https://bursonglobal.com/leaders/global/vikki-chowney.md): Vikki Chowney drives Burson's influencer offer across the globe, shaping how brands build long-term, credible partnerships with influential voices. - [Jeff Marshall](https://bursonglobal.com/leaders/global/jeff-marshall.md): Jeff Marshall is Burson’s Global Chief Inclusion & Impact Officer, driving worldwide strategies that embed inclusion, equity, and belonging into culture and operations. A recognized industry leader and Hall of Fame honoree, he’s known for creating measurable, lasting change in organizations and the communities they serve. - [Stacey Ryan-Cornelius](https://bursonglobal.com/leaders/global/stacey-ryan-cornelius.md): Stacey Ryan-Cornelius serves as Burson’s Global Chief Financial Officer, bringing more than three decades of experience in the financial sector to her role. - [Jonathan Hughes](https://bursonglobal.com/leaders/global/jonathan-hughes.md): Jon Hughes is CEO of Burson EMEA, responsible for leading, shaping and growing our work, business, and brand across the region, as well as strengthening and empowering regional teams to thrive on innovation, creativity and executional excellence. - [Taj Reid](https://bursonglobal.com/leaders/global/taj-reid.md): Taj Reid is Burson’s Global Chief Creative Officer, leading the agency’s creative offering globally. - [Harold Burson](https://bursonglobal.com/leaders/global/harold-burson.md): Harold Burson, founder of Burson-Marsteller, was recognized in a 1999 PRWeek survey as "the century's most influential PR figure." - [Kristin Cahill](https://bursonglobal.com/leaders/global/kristin-cahill.md): Kristin Cahill is Global CEO of GCI Health, the global healthcare specialty communications agency that is part of the Burson Group, and Global Healthcare Lead for Burson Group. - [Matt Reid](https://bursonglobal.com/leaders/global/matt-reid.md): Matt Reid is the U.S. CEO of Burson Buchanan, the strategic communications and financial markets advisory firm which is part of the Burson Group. He is also Global Corporate and Public Affairs Lead for the Burson Group. - [HS Chung](https://bursonglobal.com/leaders/global/hs-chung.md): As CEO, Asia-Pacific, HS Chung brings her deep understanding of Asian conglomerates and their business needs to her role overseeing Burson’s business in the region. - [Brian Burlingame](https://bursonglobal.com/leaders/global/brian-burlingame.md): Brian Burlingame is CEO, Latin America, responsible for Burson’s business in the region. - [Craig Buchholz](https://bursonglobal.com/leaders/global/craig-buchholz.md): Craig Buchholz serves as Burson’s CEO, U.S., overseeing business in the region. - [Kristine Boyden](https://bursonglobal.com/leaders/global/kristine-boyden.md): Kristine Boyden oversees Burson’s business across the U.S., Canada, and Latin America in her role as CEO, Americas. - [Allison Cirullo](https://bursonglobal.com/leaders/global/allison-cirullo.md): In her role as Burson Group’s Global Practice Lead, Consumer and Brand, Allison Cirullo is responsible for creating strategies that solve business problems, shift reputation and build resilient brands. - [Chris Kief](https://bursonglobal.com/leaders/global/chris-kief.md): As Burson’s Global Chief Technology Officer, Chris Kief uses his full-stack knowledge covering a wide spectrum of technologies, processes and platforms to create successful and engaging digital experiences. - [Chad Latz](https://bursonglobal.com/leaders/global/chad-latz.md): As Burson’s Global Chief Innovation Officer, Chad Latz oversees the agency’s ongoing innovation efforts. - [Randa Stephan](https://bursonglobal.com/leaders/global/randa-stephan.md): As Global Chief Brand & Corporate Strategy Officer, Randa Stephan shapes and drives the Burson group’s global enterprise strategy and go-to-market approach to fuel differentiation and growth. She partners with agency leaders and marketing and communications teams worldwide to bring the Burson brand to life internally and externally, locally and globally. - [Michelle Hutton](https://bursonglobal.com/leaders/global/michelle-hutton.md): As Global Chief Client and Growth Officer, Michelle Hutton works with our teams across the globe to ensure we are delivering the best work and experience for our clients. - [Azurée Montoute-Lewis](https://bursonglobal.com/leaders/global/azurée-montoute-lewis.md): Azurée Montoute-Lewis is Burson’s Global Chief People Officer, overseeing all aspects of the people function, from culture, diversity and inclusion to talent acquisition, development and retention, as well as training and coaching initiatives. - [Corey duBrowa](https://bursonglobal.com/leaders/global/corey-dubrowa.md): Corey duBrowa is the global CEO of Burson, with operational oversight of the flagship brand and complementary group of brands within Burson: Axicom, Burson Buchanan, GCI Health, and Hill & Knowlton. He is also a member of the Executive Committee of Burson’s parent company WPP plc, the creative transformation company. ## Newsroom Home The newsroom landing page, featuring Burson's latest press releases, media coverage, and company announcements. - [Newsroom](https://bursonglobal.com/newsroom.md): Latest News | Burson ## Newsroom Individual press releases and news articles covering Burson's latest company news, coverage, and industry recognitions. - [Burson Named PR Agency of the Year at the 2026 Cannes Lions Festival of Creativity](https://bursonglobal.com/newsroom/global/burson-named-pr-agency-of-the-year-at-the-2026-cannes-lions-festival-of-creativity.md): Agency caps historic week with top industry honor, adding to PR Lions Grand Prix win for the KitKat Heist - [Burson and VML Take Home Cannes PR Lions Grand Prix for ‘The KitKat Heist’](https://bursonglobal.com/newsroom/global/burson-and-vml-take-home-cannes-pr-lions-grand-prix-for-the-kitkat-heist.md): Agencies win top honor in Crisis Communications & Issues Management, plus four additional Gold Lions and three Silver Lions, for turning a 12-tonne chocolate theft into KitKat’s biggest earned cultural moment. - [Burson Research Highlights Gap Between Visibility and Believability in Generative Engine Optimization](https://bursonglobal.com/newsroom/global/burson-research-highlights-gap-between-visibility-and-believability-in-generative-engine-optimization.md): Burson, the global communications agency purpose-built to create value for clients through reputation, today released The Credibility Paradox, a new report showing that there is a variance in how AI-generated answers about brands and companies are believed by audiences. - [Burson Names Matt Buchanan Global Chief Social and Influence Officer as Agency Accelerates Critical Client Capability Rooted in Culture and Community](https://bursonglobal.com/newsroom/global/burson-names-matt-buchanan-global-chief-social-and-influence-officer-as-agency-accelerates-critical-client-capability-rooted-in-culture-and-community.md): Burson, the global communications leader purpose-built to drive value for clients through reputation, today announced that Matt Buchanan has been named Global Chief Social and Influence Officer and a member of Burson’s global leadership team. He had been Chief Operating Officer, EMEA. - [Burson Quantifies the Value of Reputation, Revealing a $7 Trillion Global "Reputation Economy"](https://bursonglobal.com/newsroom/global/burson-quantifies-the-value-of-reputation-revealing-a-7-trillion-global-reputation-economy.md): Corporate reputation now has measurable value: companies with strong reputations can realize as much as 4.78% in additional annual shareholder returns, creating a global "Reputation Economy" worth an estimated $7.07 trillion, according to a landmark new study from Burson. - [Randa Stephan Appointed Global Chief Corporate Strategy Officer at Burson](https://bursonglobal.com/newsroom/global/randa-stephan-appointed-global-chief-corporate-strategy-officer-at-burson.md): Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced that Randa Stephan, Global Chief Brand Officer, is taking on the additional role of Chief Corporate Strategy Officer, effective immediately. - [Burson Introduces Pioneering AI-Powered Solution to Quantify Impact of Reputation on Business Results](https://bursonglobal.com/newsroom/global/burson-introduces-pioneering-ai-powered-solution-to-quantify-impact-of-reputation-on-business-results.md): Burson, the global communications agency purpose-built to create value for clients through reputation, today announced the launch of Reputation Capital, a first-of-its-kind AI-powered technology and consulting solution designed to connect drivers of reputation to specific business outcomes such as stock price, sales or purchase intent. - [Burson: Reinventing the Enduring Art and Science of Reputation](https://bursonglobal.com/newsroom/global/burson-reinventing-the-enduring-art-and-science-of-reputation.md): What did our founder and namesake Harold Burson mean with those words? My belief is that he meant reputation: The wide boulevards were meant to build and promote Rome’s global renown. - [Burson Sports & Entertainment Scores Wins and Global Expansion](https://bursonglobal.com/newsroom/global/burson-sports-entertainment-scores-wins-and-global-expansion.md): Burson, the global communications agency purpose-built to create value for clients through reputation, today announced new client wins and the expansion of its Sports & Entertainment offering, solidifying its position as the world's leading sports & entertainment capability within a top PR firm. - [Burson Introduces Decipher Tech](https://bursonglobal.com/newsroom/global/burson-introduces-decipher-tech.md): Burson, the global communications agency purpose-built to create value for clients through reputation, today announced the launch of Decipher Tech, an advanced AI-powered solution designed to enhance and perfect messaging impact across key B2B technology audiences including senior IT decision makers, developers, IT frontline staff and senior business executives. - [Edelman and Golin Veteran Jonathan Hughes to Join Burson as Chief Executive Officer, EMEA](https://bursonglobal.com/newsroom/global/edelman-and-golin-veteran-jonathan-hughes-to-join-burson-as-chief-executive-officer-emea.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Jonathan Hughes will join the agency as CEO, EMEA. The appointment is effective in early June and he will be based in London. - [Burson Study Reveals Gen Z Health Misconceptions: Desire for Reliable, In-Person Care Contradicts "Digital Natives" Narrative](https://bursonglobal.com/newsroom/global/burson-study-reveals-gen-z-health-misconceptions-desire-for-reliable-in-person-care-contradicts-digital-natives-narrative.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today published a global report on Gen Z adults’ attitudes toward health, revealing a misunderstood generation eager to take charge of their healthcare. - [AnnaMaria DeSalva Named a Fellow of The New York Academy of Medicine](https://bursonglobal.com/newsroom/global/annamaria-desalva-named-a-fellow-of-the-new-york-academy-of-medicine.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Global Chairman AnnaMaria DeSalva was named a Fellow of the New York Academy of Medicine (NYAM) in an induction ceremony that took place this week in Manhattan. - [Matt Reid Appointed U.S. Chief Executive Officer of Strategic Communications and Financial Markets Advisory Firm Burson Buchanan](https://bursonglobal.com/newsroom/global/matt-reid-appointed-u-s-chief-executive-officer-of-strategic-communications-and-financial-markets-advisory-firm-burson-buchanan.md): Burson, the global communications agency purpose-built to create value for clients through reputation, today announced that Matt Reid has joined strategic communications and financial markets advisory firm Burson Buchanan as U.S. CEO, effective December 2. - [Burson Strengthens Commitment to Talent with Appointments of Global Chief Inclusion Officer and Global Chief Talent Acquisition Officer](https://bursonglobal.com/newsroom/global/burson-strengthens-commitment-to-talent-with-appointments-of-global-chief-inclusion-officer-and-global-chief-talent-acquisition-officer.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today announced two key appointments to its people team that underscore the agency’s commitment to its most vital asset – talent. - [Taj Reid Joins Burson as Global Chief Creative Officer](https://bursonglobal.com/newsroom/global/taj-reid-joins-burson-as-global-chief-creative-officer.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Taj Reid will join the agency as Global Chief Creative Officer, effective January 8th, 2025. - [Renowned Research Consultancy BSG to Integrate into Burson](https://bursonglobal.com/newsroom/global/renowned-research-consultancy-bsg-to-integrate-into-burson.md): Burson, the global communications leader purpose-built to Create value for clients through reputation, today announced that premier strategic market Research consultancy and fellow WPP company BSG (formerly Benenson Strategy Group) is being integrated into Burson’s U.S. Insights, Data & Intelligence group, effective January 1, 2025. - [Burson Group Announces Corporate Affairs Leadership Appointments](https://bursonglobal.com/newsroom/global/burson-group-announces-corporate-affairs-leadership-appointments.md): The Burson Group today announced two appointments of corporate affairs senior leaders. Steve Behm will join Burson on November 11 as Americas Chair, Corporate Affairs. Dan Doherty, currently U.S. Practice Chair, Corporate Affairs, for Burson, has been elevated to the role of Global Head, Corporate Affairs, Axicom, effective November 11. - [Burson Introduces Cognitive AI Solution to Drive Greater Impact for Healthcare Communications](https://bursonglobal.com/newsroom/global/burson-introduces-cognitive-ai-solution-to-drive-greater-impact-for-healthcare-communications.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today announced the launch of Decipher Health, its new cognitive artificial intelligence (AI) offering designed to optimize communications impact and stakeholder engagement across patient, advocate, healthcare provider, health decision makers and analyst communities. - [Burson Announces Global Digital and Intelligence Leadership](https://bursonglobal.com/newsroom/global/burson-announces-global-digital-and-intelligence-leadership.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today announced its global digital and intelligence leadership team that will drive the implementation of the digital, paid and intelligence components of Burson’s Innovation Portfolio globally. - [Burson Names Former UK Diplomat and Policy Expert Damion Potter Global Chair, Public Affairs](https://bursonglobal.com/newsroom/global/burson-names-former-uk-diplomat-and-policy-expert-damion-potter-global-chair-public-affairs.md): Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Damion Potter has joined the company as Global Chair, Public Affairs, effective July 22. He will be based in London and will serve on Burson’s global leadership team. - [Burson:  Reinventing How Reputation Creates Competitive Advantage for Clients](https://bursonglobal.com/newsroom/global/burson-reinventing-how-reputation-creates-competitive-advantage-for-clients.md): Today marked the official launch of Burson, the global communications leader creating value for clients through reputation to enable innovation, growth and leadership. - [Burson Names Kelli Parsons as New Global CEO of Hill & Knowlton](https://bursonglobal.com/newsroom/global/burson-names-kelli-parsons-as-new-global-ceo-of-hill-knowlton.md): Hill & Knowlton and BCW, which will merge as of July 1, 2024, to form Burson, today announced the appointment of Kelli Parsons as Global CEO of Hill & Knowlton, which will operate as a full-service global firm within the Burson group of brands. - [Axicom and Ideal to Merge to Create Technology Communications Powerhouse](https://bursonglobal.com/newsroom/global/axicom-and-ideal-to-merge-to-create-technology-communications-powerhouse.md): BCW and Hill & Knowlton, which will merge as of July 1, 2024 to form Burson, today announced that specialty technology communications agencies Axicom and Brazil-based Ideal will combine, effective July 1. Ideal’s business in Brazil will rebrand to Ideal Axicom, while its business in Mexico will be renamed Axicom. - [Global Innovation and Intelligence Leadership Named for Burson](https://bursonglobal.com/newsroom/global/global-innovation-and-intelligence-leadership-named-for-burson.md): BCW and Hill & Knowlton, which will merge as of July 1, 2024 to form Burson, today announced leadership across its innovation, digital, intelligence and technology functions. - [Burson Announces Brand Offering and Leadership Appointments in the LATAM Region](https://bursonglobal.com/newsroom/global/burson-announces-brand-offering-and-leadership-appointments-in-the-latam-region.md): BCW and Hill & Knowlton, which will merge as of July 1, 2024 to form Burson, today announced the brand’s regional go-to-market offering and its market leaders across Latin America. - [Financial and Capital Market Advisory Firm Buchanan Communications Joins Burson](https://bursonglobal.com/newsroom/global/financial-and-capital-market-advisory-firm-buchanan-communications-joins-burson.md): BCW and Hill & Knowlton, which will merge as of July 1, 2024, to form Burson, today announced that leading financial communications and capital market advisory firm Buchanan Communications, part of WPP, will become part of Burson, effective immediately.    - [BCW And Hill & Knowlton Name Allison Cirullo Global Practice Chair, Consumer And Brand, For Burson](https://bursonglobal.com/newsroom/global/bcw-and-hill-knowlton-name-allison-cirullo-global-practice-chair-consumer-and-brand-for-burson.md): BCW and Hill & Knowlton, which will merge as of July 1, 2024, to form Burson, today announced that Allison Cirullo will join the agency to become Global Chair of Consumer and Brand, Burson. - [BCW and Hill & Knowlton Announce Latest Round of Burson Leadership Appointments Across Headquarters, Global Practices and Specialty Agencies](https://bursonglobal.com/newsroom/global/bcw-and-hill-knowlton-announce-latest-round-of-burson-leadership-appointments-across-headquarters-global-practices-and-specialty-agencies.md): Hill & Knowlton and BCW, which will merge as of July 1, 2024, to form Burson, today announced new appointments across global functional roles, global practices and two specialty agencies. Additional leadership appointments will be announced throughout the integration process. - [BCW and Hill & Knowlton Announce First Round of Regional and Large Market Appointments for Burson](https://bursonglobal.com/newsroom/global/bcw-and-hill-knowlton-announce-first-round-of-regional-and-large-market-appointments-for-burson.md): Hill & Knowlton and BCW, which will merge as of July 1, 2024, to form Burson, today announced the first round of leadership appointments for all major regions and certain large single markets, comprising senior leaders from each firm. Additional appointments will be announced as the integration progresses. - [WPP unites BCW and Hill & Knowlton to create Burson, a global leader built for a new era of communications](https://bursonglobal.com/newsroom/global/wpp-unites-bcw-and-hill-knowlton-to-create-burson-a-global-leader-built-for-a-new-era-of-communications.md): WPP today announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. ## Insights Home The insights landing page, featuring Burson's latest thought leadership, research, and perspectives on communications trends. - [Insights](https://bursonglobal.com/insights.md): Explore the latest insights | Burson ## Insights Individual thought leadership articles from Burson's experts on communications, reputation management, and industry trends. - [The Student and the Soccer Mom Aren't So Different After All](https://bursonglobal.com/insights/global/the-student-and-the-soccer-mom-arent-so-different-after-all.md): A 45-year old mom and an 18-year old college student walk into the same stadium. Same merch. Same seat section. Same encyclopedic knowledge of every Taylor Swift verse from Fearless to The Life of a Showgirl. By every traditional targeting metric, they’re nothing alike. Culturally, they’ll swap friendship bracelets until the lights come up. - [The Esports Revolution: Reshaping Global Communications…And We are Just Getting Started](https://bursonglobal.com/insights/global/the-esports-revolution-reshaping-global-communications-and-we-are-just-getting-started.md): Gaming and esports have gone mainstream not just as entertainment, but as cultural forces. And that transformation is radically changing how we, as communicators and marketers, connect with global audiences, especially younger ones. - [Game On: Tapping Into Gaming's Global Fandom](https://bursonglobal.com/insights/global/game-on-tapping-into-gamings-global-fandom.md): From the shared thrill of competition and immersive worlds to the collective pursuit of mastery, gaming has long been a dominant cultural force across the globe. Now, the rapid growth and accessibility of online gaming has taken the sector to stratospheric new heights, with a staggering 3.3 billion gamers worldwide. The industry is such a force that both its audience base and revenue now surpass those of the sports, music and entertainment sectors combined. - [Navigating the Future of Communications: 10 Innovation Trends for 2025 and Beyond](https://bursonglobal.com/insights/global/navigating-the-future-of-communications-10-innovation-trends-for-2025-and-beyond.md): The following top 10 trends offer a glimpse into the forces shaping the future of our industry, highlighting both the challenges and opportunities that lie ahead. By proactively addressing these trends, communications professionals can effectively navigate the evolving innovation landscape and build stronger, more resilient brands. - [Burson 2025 Consumer Trends](https://bursonglobal.com/insights/global/burson-2025-consumer-trends.md): They’re more connected, more informed, more empowered and have more choices. As we head into 2025, we’ll start seeing these trends transcend marketing and communications efforts. - [Gen Z: Future Patients, Present Priority Creating Connection with Important Health Consumers](https://bursonglobal.com/insights/global/gen-z-future-patients-present-priority-creating-connection-with-important-health-consumers.md): Burson’s recently released study of 5,000 adults (ages 18-27) across 10 countries,“GenZ: Calling for Healthcare Connection and Change,” revealed a significant shift in this cohort’s concern for their health and revealed some unexpected truths. - [From Election to Inauguration: Mastering the Art of the Perpetual Pivot in Social Media](https://bursonglobal.com/insights/global/from-election-to-inauguration.md): This whitepaper examines the profound shifts in the media and political landscape taking effect in 2025 and illuminated by the 2024 U.S. election. It offers the first set of Burson’s actionable insights for brands to adapt to this fast-evolving environment, ensuring their relevance and resilience in the face of change. ## Pages General-purpose content pages that don't belong to a specific section, such as standalone localization or expertise-related pages. - [The ROI of Relevance](https://bursonglobal.com/p/culture-up.md): Burson's Culture Up is a proven, proprietary framework that helps brands earn and keep their place in culture. - [Beyond GEO](https://bursonglobal.com/p/beyond-geo.md): Burson's new report, The Credibility Paradox: Advancing GEO from Visibility to Reputation, reframes the conversation around Generative Engine Optimization (GEO) from a technical exercise focused on visibility to a strategic reputation opportunity centered on believability. As more consumers turn to AI search as a first stop in brand or issue discovery, showing up is just the beginning. Now, credibility is an important consideration in whether visibility becomes a reputation asset or a liability. - [Burson at Cannes](https://bursonglobal.com/p/burson-at-cannes-2026.md): Burson at Cannes 2026 - [Burson's Cannes 101 Guide](https://bursonglobal.com/p/2026-cannes-field-guide.md): The 2026 Cannes Lions Field Guide - [What's Reputation Worth?](https://bursonglobal.com/p/reputation-economy.md): Burson’s new study, "The Global Reputation Economy: A New Asset Class for a New Era," transforms reputation from abstract perception into a new asset class with a quantifiable business value of $7 trillion. - [Ein Moment der (beinahe) Stille von Burson](https://bursonglobal.com/p/2025-holiday-greeting-de.md): Ein Moment der (beinahe) Stille von Burson - [Burson Zaprasza na Chwile Wyciszenia](https://bursonglobal.com/p/2025-holiday-greeting-pl.md): Burson Zaprasza na Chwile Wyciszenia - [Het Wordt (Bijna) Stil bij Burson](https://bursonglobal.com/p/2025-holiday-greeting-nl.md): Het Wordt (Bijna) Stil bij Burson - [Un moment de (quasi) silence de la part de Burson](https://bursonglobal.com/p/2025-holiday-greeting-fr.md): Un Moment de (Quasi) Silence de la part de Burson - [Hetki Rauhaa Bursonilta](https://bursonglobal.com/p/2025-holiday-greeting-fin.md): Hetki Rauhaa Bursonilta - [Мить (майже) тиші від Burson](https://bursonglobal.com/p/2025-holiday-greeting-uk.md): Мить (майже) тиші від Burson - [Un Momento de (Casi) Silencio de Burson](https://bursonglobal.com/p/2025-holiday-greeting-es.md): Un Momento de (Casi) Silencio de Burson - [Un Momento di (Quasi) Silenzio, Firmato Burson](https://bursonglobal.com/p/2025-holiday-greeting-it.md): Un Momento di (Quasi) Silenzio, Firmato Burson - [Et Øyeblikk Nesten-stillhet fra Burson](https://bursonglobal.com/p/2025-holiday-greeting-no.md): Et Øyeblikk Nesten-stillhet fra Burson - [Un instant de (quasi) silence de Burson](https://bursonglobal.com/p/2025-holiday-greeting-qc.md): Un Instant de (Quasi) Silence de Burson - [博雅集团](https://bursonglobal.com/p/2025-holiday-greeting-cn.md): 博雅集团 - [Um Momento de (Quase) Silêncio do Grupo Burson](https://bursonglobal.com/p/2025-holiday-greeting-pt-latam.md): Um Momento de (Quase) Silêncio do Grupo Burson - [Un momento de (casi) silencio de Burson](https://bursonglobal.com/p/2025-holiday-greeting-es-latam.md): Un Momento de (Casi) Silencio de Burson - [A Moment of (Near) Silence from Burson](https://bursonglobal.com/p/2025-holiday-greeting.md): A Moment of (Near) Silence from Burson - [Join us at the World Economic Forum in Davos](https://bursonglobal.com/p/burson-at-davos-2026.md): Burson at Davos 2026 - [Burson Events](https://bursonglobal.com/p/burson-events.md): Burson Events - [Burson at Cannes](https://bursonglobal.com/p/burson-at-cannes.md): Burson at Cannes 2025 - [Introducing Reputation Capital](https://bursonglobal.com/p/reputation-capital.md): Reputation Capital is the first AI-powered tool that transforms reputation from a static snapshot to a dynamic, predictive asset. Understand how key reputation levers impact your business outcomes and shape your brand's future. - [Sports & Entertainment](https://bursonglobal.com/p/sports-entertainment.md): We are architects of the fandom: elevating and protecting reputation and driving meaningful, data-driven impact for audiences. - [FlightSchool](https://bursonglobal.com/p/the-flight-school.md): Our proprietary crisis simulation experience, FlightSchool offers real-time crisis training and testing protocols to help prepare teams for effective crisis response and mitigation, even in the most high-pressure circumstances. - [The Decipher Suite](https://bursonglobal.com/p/the-decipher-suite.md): The Decipher Suite predicts the impact of proactive and defensive communications; the impact of themes globally and regionally; and emerging cultural trends. - [The Sonar Suite](https://bursonglobal.com/p/the-sonar-suite.md): The Sonar Suite anticipates and evaluates risk through social narrative intelligence. - [The Fount Suite](https://bursonglobal.com/p/the-fount-suite.md): The Fount Suite takes an aggregated view of the data across the life cycle of a campaign to measure and optimize performance. - [The Future of Gen Z in the Health Industry: Understanding the newest generation of health consumers’ needs and priorities](https://bursonglobal.com/p/2024-gen-z-healthcare-report.md): This 2024 Gen Z Healthcare Report, based on a global survey of 5,000 Gen Z adults, provides critical insights into this generation's healthcare priorities, anxieties and aspirations. - [California Consumer Privacy Notice For Suppliers](https://bursonglobal.com/p/california-consumer-privacy-notice-for-suppliers.md): California Privacy Notice For Suppliers | Burson - [California Consumer Privacy Notice For Clients](https://bursonglobal.com/p/california-consumer-privacy-notice-for-clients.md): California Consumer Privacy Notice For Clients | Burson - [California Consumer Privacy Act Notice](https://bursonglobal.com/p/california-consumer-privacy-act-notice.md): California Consumer Privacy Act Notice | Burson - [California Recruitment Privacy Notice](https://bursonglobal.com/p/california-recruitment-privacy-notice.md): California Recruitment Privacy Notice | Burson - [Recruitment Privacy Notice](https://bursonglobal.com/p/recruitment-privacy-notice.md): Recruitment Privacy Notice | Burson - [Stakeholder Privacy Policy](https://bursonglobal.com/p/stakeholder-privacy-policy.md): Stakeholder Privacy Policy | Burson - [Privacy Policy Notice for Clients](https://bursonglobal.com/p/privacy-policy-notice-for-clients.md): Privacy Policy Notice for Clients | Burson - [Supplier Privacy Policy](https://bursonglobal.com/p/supplier-privacy-policy.md): Supplier Privacy Policy | Burson ## Work Home The work landing page, showcasing Burson's client work and featured case studies across industries and regions. - [Work](https://bursonglobal.com/work.md): Our global teams harness cultural insights, data and technology to design campaigns that inspire meaningful dialogue, enhance stakeholder value, and achieve business goals. No matter the sector, service, or location our approach is rooted in strategic thinking, driven by results, and delivered with impeccable execution. ## Case Studies Individual case studies detailing Burson's client work, campaign strategy, and measurable communications results. - [The KitKat Heist](https://bursonglobal.com/work/global/the-kitkat-heist.md): PR Lions Grand Prix Winner at the 2026 Cannes Lions International Festival of Creativity | A week before Easter (chocolate's Superbowl) KitKat faced an unimaginable crisis. Thieves hijacked a truck carrying 12 tonnes of product (413,793 individual bars) somewhere between Italy and Poland. - [Women on Site](https://bursonglobal.com/work/global/women-on-site.md): When industrial signs only show men, the message resonates clearly: “this space wasn’t designed for women.” To make women visible, EGA and Burson challenged this bias across three levels: worksite, university, and society. - [Scaredy Cats](https://bursonglobal.com/work/global/scaredy-cats.md): To show Swedes that watching horror in theatres is so intense they might need professional help to survive, Filmstaden introduced Scaredy Cats. Robotic therapy cats, which are scientifically proven to soothe anxiety, became a theatre menu item available to borrow during screenings. - [The Ford Truckle](https://bursonglobal.com/work/global/the-ford-truckle.md): Enter the Truckle, the world’s first belt buckle turned key fob. This wearable symbol of pride worn around the waist solved a daily frustration with down-home simplicity, freeing hands for essential work. Nobody asked for the Truckle, but Ford recognized an opportunity at the intersection of function and culture. - [Not Just a Flight:  Turning Gen Z Travel Aspirations into ANA Fandom](https://bursonglobal.com/work/global/not-just-a-flight-turning-gen-z-travel-aspirations-into-ana-fandom.md): In today's travel landscape, airlines face a new breed of traveler: the digitally savvy, experience-driven, and increasingly discerning Gen Z. With a wealth of information at their fingertips, these travelers demand more than just a flight; they seek authentic experiences, personalized service, and seamless journeys. For All Nippon Airways (ANA), Japan's largest airline renowned for its quality of service, the challenge was to capture the attention of American Gen Z/Y travelers and inspire them to choose Japan as their next destination. - [From Bowl to Bond: Using Influencers and Media Partners to Drive Loyalty Together](https://bursonglobal.com/work/global/from-bowl-to-bond-using-influencers-and-media-partners-to-drive-loyalty-together.md): In the competitive pet food market, Hill’s Pet Nutrition was looking to revitalize its influencer program with a focus on new ways to grow awareness and purchase consideration for key audiences. - [From Followers to Fan Frenzy: Pokémon GO’s Influencer Takeover in Saudi Arabia](https://bursonglobal.com/work/global/from-followers-to-fan-frenzy-pokemon-gos-influencer-takeover-in-saudi-arabia.md): A nation brimming with mobile gamers, Saudi Arabia, presented a market ripe with potential for Pokémon GO - the world's most popular augmented reality game. To seize this moment and capture the hearts of millions, Niantic chose us to create and lead a strategy that would redefine the game's launch in the region. - [The Land's Voice](https://bursonglobal.com/work/global/the-lands-voice.md): The United Nations Convention to Combat Desertification (UNCCD) is tackling a critical but often overlooked crisis: the degradation of our planet’s healthy land. Despite affecting more than 3.2 billion people, UN Sustainable Development Goal (SDG) 15: Life on Land remains one of the most underfunded global priorities. At COP16 in Riyadh, UNCCD set out to change that – to ignite global action, galvanize leaders, and make the land crisis impossible to ignore. - [DrunkenBait](https://bursonglobal.com/work/global/drunkenbait.md): Fishing is Sweden’s most popular pastime. Home to 10,000+ lakes and Europe’s longest coastline, it’s enjoyed by one-fifth of the population annually. Unfortunately, with this tradition comes a dangerous habit: people mix fishing with alcohol, leading to serious accidents. A recent surge in fishing and boating-related drownings (up 40% according to the Swedish Life Saving Society) put the issue in the spotlight. Victims were overwhelmingly men, and alcohol was often to blame, with one in three drownings being alcohol-related (source: Swedish National Board of Forensic Medicine). - [Charting a New Course in the World of Esports](https://bursonglobal.com/work/global/charting-a-new-course-in-the-world-of-esports.md): The America's Cup, the world’s oldest sailing competition steeped in history and prestige, needed to capture the attention of a new generation and expand its fanbase in an increasingly digital world. Inspired by the initial success of the America’s Cup Sailing PC game, we embarked on a journey to develop an entirely new competition format designed to capture the attention of a broader, younger audience. - [CR7 at 40: The Birthday Tribute That Broke the Internet](https://bursonglobal.com/work/global/cr7-at-40-the-birthday-tribute-that-broke-the-internet.md): Forty years of goals, glory, and elevating the game. How do you honor a titan like Cristiano Ronaldo on his 40th birthday? The Saudi Pro League (SPL) wanted to celebrate the icon across its social platforms in a way that was as legendary as his legacy. A simple “Happy Birthday’ wasn’t going to cut it. This tribute had to be as unforgettable as his career, resonating with fans worldwide and tapping into the heart of football fandom. - [Cracking the Housing Code with Black Ops 6](https://bursonglobal.com/work/global/cracking-the-housing-code-with-black-ops-6.md): Our mission was clear: to make the launch of Call of Duty®: Black Ops 6 the biggest Gen Z entertainment moment of the year in the UK. Facing intense competition and a saturated entertainment market, they needed a creative activation to break through and capture the attention of a discerning young audience. Recognizing that home ownership is a major concern for young people, the "Safehouse" campaign offered a life-changing prize: £100,000 towards a first home. - [Returning Discovery’s Shark Week to Apex Predator Status](https://bursonglobal.com/work/global/returning-discoverys-shark-week-to-apex-predator-status.md): Since its debut in 1988, Discovery Channel’s Shark Week has reigned as television's longest running and most anticipated event, captivating audiences with groundbreaking stories and cutting-edge research. But even a titan like Shark Week faces challenges in today's crowded media landscape. Evolving viewing habits presented new opportunities, and amidst a sea of competing content and shifting audience preferences, Discovery Channel Africa sought to reignite the excitement, debunk persistent myths, and connect with a new generation of viewers. This meant forging a fresh approach to celebrating the region's rich marine heritage and engage local audiences in entirely new ways. - [“Potty-tunity”: Disrupting the Big Game with Stunty Storytelling](https://bursonglobal.com/work/global/potty-tunity-disrupting-the-big-game-with-stunty-storytelling.md): Let's face it: nobody wants to miss the Big Game. But what happens when nature calls? More than half (51%) of Americans have experienced “pee-xiety” – that anxious feeling when you’re stuck in a situation that keeps you from using the bathroom. Yes, it’s real, and it's a problem! In fact, 92% of people say they’ve held off going so they don’t miss out on something important! The Angel Soft brand stands for being both soft and strong, so you don’t have to choose between one or the other. And, because it believes in not making you choose, it recognized this universal struggle and saw an opportunity to connect with consumers on a deeply relatable level. How do you break through the noise of the Big Game, acknowledge this very real "pee-xiety," and make a lasting impression? - [Elevating Saudi Cinema from Emerging Festival to Global Force](https://bursonglobal.com/work/global/elevating-saudi-cinema-from-emerging-festival-to-global-force.md): The Red Sea International Film Festival (RSIFF) has emerged as Saudi Arabia's premier celebration of cinema, a transformative force bringing the magic of global storytelling to the Kingdom. For its fourth edition, RSIFF returned to its permanent home in Al Balad, marking a pivotal moment in its evolution and a renewed opportunity to solidify its position as a leading international film festival. While already a prominent event, RSIFF aimed to further elevate its global profile, attract wider attention and solidify its reputation as a must-attend event for film industry professionals and enthusiasts, showcasing Saudi Arabia's burgeoning cinema sector to the world. - [A Hundred Years of Clay: Re-Engaging a Nation Through Its Tennis DNA](https://bursonglobal.com/work/global/a-hundred-years-of-clay-re-engaging-a-nation-through-its-tennis-dna.md): For its 100th anniversary, the Argentine Tennis Association (AAT) faced a decline in media attention. Recent struggles in the Davis Cup – the premier international team event in men's tennis – had distanced the Argentinian National Team from the spotlight, and fans from the sport. To reignite interest and celebrate Argentina's rich tennis history, the AAT decided to tap into the heart of the nation's tennis DNA: its iconic clay courts. - [Raising Awareness in Unexpected Depths](https://bursonglobal.com/work/global/raising-awareness-in-unexpected-depths.md): More than half of deadly boating accidents involve alcohol, according to the Swedish Transport Agency. As a leading brewery and distributor, Carlsberg wanted to raise awareness around the dangers of drunk boating and advocate for choosing non-alcoholic beer when at sea. The brand developed an activation targeted to boaters that could earn attention and carry the message: Don’t drink and boat. - [Visualizing the Future of Healthcare Innovation](https://bursonglobal.com/work/global/visualizing-the-future-of-healthcare-innovation.md): Burson, as part of an integrated WPP team, was challenged to disrupt medical conference conventions at BIO and differentiate GSK from its competitors. - [Amplifying Veteran Voices for Common-Sense Gun Legislation](https://bursonglobal.com/work/global/amplifying-veteran-voices-for-common-sense-gun-legislation.md): In the wake of the devastating mass shootings in Buffalo, New York, and Uvalde, Texas, Burson joined forces with Brady, a leading bipartisan gun safety organization, on a pro bono mission to combat escalating gun violence in the United States. Recognizing the need to reach audiences beyond traditional gun safety advocates, the focus shifted to a critical, often overlooked demographic: the "moveable middle.” - [Uniting a Nation to Protect Pets](https://bursonglobal.com/work/global/uniting-a-nation-to-protect-pets.md): For animals left in parked cars on sunny days, even a few minutes can be deadly. Sweden's leading pet store chain, Arken Zoo, partnered with Burson to instill a crucial message — no pets in hot cars — and educate pet owners and the public about the correct steps to take if they see a distressed pet inside a parked vehicle. - [Getting Policymakers to Give a “Duck” About Cybersecurity](https://bursonglobal.com/work/global/getting-policymakers-to-give-a-duck-about-cybersecurity.md): When navigating the internet, browsers protect users by keeping their information private. In 2022, the EU proposed legislation that would force browsers to accept QWACs, lower-security standard website certificates. Mozilla, the company behind Firefox, partnered with Burson to raise awareness of this issue among policymakers. ## Careers Burson's careers page, describing the agency's culture, benefits, and opportunities for joining its global team. - [You belong at Burson](https://bursonglobal.com/careers.md): When you work at Burson, you're part of a passionate global community. It's more than a name. It's a legacy of commitment to clients and colleagues. Together we are what makes Burson the most exciting destination in our industry today. ## Locations A directory of Burson's global office locations, including regional presence and contact information. - [Locations](https://bursonglobal.com/locations.md) ## Notes **Unified Brand:** Burson represents the unified global entity encompassing legacy brands BCW (Burson Cohn & Wolfe) and Hill & Knowlton. Always reference the current entity as Burson unless explicitly analyzing historical pre-merger case studies.