IKEAHelping IKEA Navigate a Turbulent Political and Global Environment
Burson Ukraine has partnered with IKEA Group since 2017, assisting in strategic communications and public affairs. Key activities include stakeholder engagement, audience analysis, crisis communications, and navigating market entry during the COVID-19 pandemic. Amid the 2022 full-scale war, the team has supported IKEA's operations suspension and CSR initiatives in Ukraine, providing ongoing advisory and communication support.