Burson, the global communications leader purpose-built to create value for clients through reputation, announced the appointment of Claire Li as Greater China CEO, covering the agency’s business in Hong Kong, Beijing, Shanghai, Guangzhou and Shenzhen. Li was previously Greater China CEO for Hill & Knowlton.
"China remains a pivotal market and a key growth driver for our business in APAC,” said HS Chung, North APAC CEO, Burson. “Claire brings extensive experience and market knowledge, making her exceptionally qualified to help our clients navigate the complexities of today’s environment and steer our Greater China operations towards new heights.”
In a career spanning nearly three decades, Li has held both agency and in-house leadership roles, helping companies manage complex stakeholder challenges and shape their communication strategies for reputational and business growth.
Prior to rejoining Hill & Knowlton in 2023, Li served as the chief communicator in China for some of the world’s leading brands including Ford, General Electric, and Starbucks.
Li started her communications career as a senior consultant at Hill & Knowlton Hong Kong. Through her agency career at APCO and Fleishman-Hillard in China, Li helped build strategic capabilities to advise C-suite clients on government policies, market access, crisis management, and stakeholder engagement.
"China offers great potential for growth and innovation, and I’m excited to build on our strong foundation in the region,” said Claire Li, Greater China CEO, Burson. “We have an extremely talented team who continue to help our clients build and protect their global reputation capital. I am honored to lead this team through the next phase of our journey, ensuring we innovate and excel in meeting the evolving needs of our clients, our people and our business.”
About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
