HomeGlobalNewsroomBurson Appoints Ruud Wassen, Chief Client Officer, Brussels

Burson Appoints Ruud Wassen, Chief Client Officer, Brussels

June 17, 2024

BRUSSELS, 17 June 2024 -- Burson, the global communications agency creating value for clients through reputation, today announced the appointment of Ruud Wassen as Chief Client Officer, Brussels. In this role, Wassen will play a key part in serving and growing the agency’s clients in Brussels.

Wassen will work closely with Burson teams, particularly in the sustainability and healthcare sectors, to enhance client service and innovation. His prior extensive experience includes serving as the Chief Marketing Officer for the international arm of Cigna Healthcare, a multinational health services company. Prior to that, he held senior leadership positions at Teneo, where he established the Brussels office in 2013. He also previously led the Energy practice at Burson-Marsteller.

Andrew Cecil, CEO of Burson Brussels, said: “Wassen brings deep expertise in advising businesses at the most senior levels on strategic communications and EU policy. His considerable expertise will be particularly valuable to our clients during this unprecedented period with multiple elections around the world and constant state of political change.”

“I am thrilled to return to Burson and to work alongside a talented team and in a dynamic business focused on building and protecting reputation for clients,” said Wassen. “Having counselled some of the world’s most respected companies, I am eager to leverage my experience to further strengthen Burson’s client focus, offer and services. With a year of political change ahead, I’m delighted to have the opportunity to be part of this premier global communications firm with such a strong legacy in public affairs.”