Burson Ukraine joined the development of recommendations for creatives and businesses.
The Ministry of Digital Transformation of Ukraine and specialized experts, including Burson Ukraine, have developed recommendations on the responsible use of AI in advertising and marketing. These tips will help creators and small businesses use these innovative tools without risking themselves and their clients.
The document provides recommendations on using AI to improve the effectiveness of advertising and marketing communications without misleading consumers or violating advertising legislation.
Some of the tips are as follows:
control what data you share with AI systems,
don’t share the personal data of the target audience,
mark content generated by AI tools,
do not delegate 100% of the creation of advertising to artificial intelligence, etc.
"AI tools simplify work in many ways and help generate ideas and creative solutions for clients faster. At the same time, this information must be safe, truthful, and confidential. I hope that the expertise of our agency will contribute to the effective regulation of AI in Ukraine," said Anatoliy Khomenko, CEO of Burson Ukraine.
Experts from specialized associations and state institutions, as well as representatives of leading international companies in communications, advertising, and marketing, participated in developing recommendations. Among them are the Expert Advisory Committee for the Development of Artificial Intelligence under the Ministry of Digital Transformation, the IT Ukraine Association, the Interactive Advertising Bureau of Ukraine, the All-Ukrainian Advertising Coalition, the Ukrainian Marketing Association, the Association of Lawyers of Ukraine, the National Council of Ukraine on Television and Radio Broadcasting, and the State Service of Ukraine on Food Safety and Consumer Protection.
Recommendations on the responsible use of AI in advertising and marketing will be the foundation for preparing for the future regulation of artificial intelligence in Ukraine. You can get acquainted with them by following the link.