Shereen Ladha 

Creative Strategy Lead

Shereen is an award-winning creative strategist. In her role as Creative Strategy and Creative Transformation lead at Burson, she champions the role of creativity in building and protecting brand reputations.

More About Shereen Ladha 

Shereen has more than a decade of experience leading and developing creative strategies for some of the world’s top brands. At Burson, she leads Google, Nespresso and Interac.

As a result of her pursuit for creative excellence and innovation, Shereen has received prestigious awards, including six Cannes Lions wins and Strategy’s New Establishment Innovator award in 2019. 

An example of Shereen’s work can be viewed in KitKat’s ground-breaking campaign that launched earlier this year to celebrate the KitKat Iftar bar, which is named for, and inspired by, the fast-breaking sundown meal that happens during the month of Ramadan. As a result of the campaigns success, the KitKat Iftar bar campaign was shortlisted in the Social and Influencer category at the 2023 Cannes Lions award show.

True to her role in creativity, Shereen is also a professional dancer and choreographer who has presented with TIFF and Nuit Blanche, and named by the CBC has one of Canada's top female artists.