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EVP, Executive Creator Director, Americas
As a member of the esteemed Cannes Lions jury, Diego joins a line-up of highly respected and accomplished global industry talent tasked with awarding the very best in creative and effective work from across the globe at this year’s festival. Following the festival, we’ll be sharing key insights and emerging trends from the world’s most inspiring creative work—reach out if you’d like to learn more.
We're incredibly proud to champion and celebrate the creative minds representing Burson at this year's Young Lions competition. This year, two dynamic teams have clinched national victories in the highly competitive PR Young Lions competition, securing their places at the prestigious Cannes Lions International Festival of Creativity. Our champions from Sweden and Dubai are now poised to showcase their innovative thinking and strategic brilliance on the global stage.
What excites you the most about competing in the Young Lions Cannes Festival this year?
What excites me most is the intense, high-pressure challenge itself. The opportunity to push creative boundaries under such tight deadlines, and to learn how to solve complex briefs with impactful ideas. It's a great chance to grow and and see what you are capable of. ~ Anna Skar (Art Director)
What are you most looking forward to about competing in the Young Lions Cannes Festival this year?
Since it's our second time in Cannes and competing in Young Lions, I'm excited to leverage our previous experiences to create an even bolder and more creative idea [read: we want to win]. I'm also looking forward to spend some time in a warm country and meeting colleagues from across the world! ~ Mimmi Onsum (Creative Account Executive)
What excites you the most about competing in the Young Lions Cannes Festival this year?
"Can’t wait to be immersed in creativity from around the world and learn the thinking behind these brilliant ideas. It’s an incredible opportunity to sharpen our craft and represent a region bursting with creative energy on a global stage." ~ Raneem Saleh (Account Director)
What are you most looking forward to about competing in the Young Lions Cannes Festival this year?
"I'm looking forward to representing both the MENA region and Burson on a global stage. It’s an opportunity to showcase how we approach creative challenges and to see how other teams from around the world tackle the same brief in their own way. It’s a learning experience that challenges our thinking and pushes the boundaries of what’s possible in the industry." ~ Youssef Yammine (Associate Creative Director)
Burson U.S. has two Cannes Can: Diversity Collective (CC:DC) 2025 Ambassadors. The program offers creative talent at every level the opportunity to learn from global thought leaders via curated experiences like exclusive panels, private networking events and collaborative workshops.
What does being a part of the CC:DC Ambassador Program mean to you?
“For me, being part of this program feels like a moment where I’m truly seen, not just for my work, but for who I am and what I represent. That feeling is powerful, and it’s something I intend to pass on by sharing this experience, creating space for others, and helping to make the industry more inclusive from the inside out.” ~ Jourdan Schwartz (Senior Social Analyst, Insights, Data & Intelligence)
“Being a part of the CC:DC Ambassador Program has rekindled my flame for creativity, and I am ready to amplify it to the next level! I am honored to be selected to be a part of this program because it will not only allow me the opportunity to network with individuals in this field who are passionate about their purpose, but also will give me the space to take up space. I want to make sure that I am getting out of my comfort zone and pushing my boundaries.” ~ Sydney Jones (Senior Account Executive, Health & Wellness)
