We’ve always believed that reputation drives results – now, we can prove it. Burson's Reputation Capital is the first product to connect what builds reputation to what grows your business. Using cutting-edge technology, we’ve reinvented how to build and protect reputation to deliver smarter advice and bolder ideas. In today's fast-moving world, our global team of creative problem-solvers is helping brands reinvent how reputation is earned, turning reputation into a competitive advantage that directly impacts your bottom line.
What is it?
Reputation Capital is a technology platform and consulting framework that helps clients understand the relationship between proven drivers of reputation and business outcomes such as stock price, sales and purchase intent. Using advanced AI and vast data analysis, this predictive tool helps brands build and protect their reputation in real-time, creating marketing and communications strategies that deliver measurable business results and achieve the cultural influence to lead in today's media.
Why is it different?
Reputation Capital is the only dynamic and predictive platform that identifies the key factors influencing your reputation, shows you the direct link to business results and provides actionable insights to help you build a stronger, more valuable reputation.
Traditional reputation tracking is static and backward-looking – a survey or an index – and often one-dimensional. Burson’s Reputation Capital gives you a live, forward-looking view of multiple reputation drivers, so you can spot risks and opportunities in a fast-changing world.
How does it work?
Reputation Capital analyzes eight key levers – like governance and creativity – to predict outcomes such as stock price, sales and loyalty, giving you actionable insights to drive communications decisions to maximize your brand’s value. Using these drivers, you'll see your live reputation score, spot emerging risks and opportunities and understand the financial impact of your reputation. We help you focus on what delivers the biggest ROI, empowering our experts to create bold ideas and innovative solutions that move the needle.
Interested in Reputation Capital?
In today's dynamic market, a strong reputation is your most valuable asset. Schedule a strategy session with our team to explore how Reputation Capital can help you forecast the impact of your actions and drive tangible business results.
Reputation is Currency for Every Leader,
From the C-Suite to Corporate Communicators to Brand Marketers
Our core belief at Burson is that reputation is the most valuable asset that any organization possesses. It’s complex and constantly evolving, influenced by a variety of factors. With Reputation Capital, Burson is turning reputation from an impression or a view or an image into a tangible asset for the business, for the boardroom, for investors.
Validated by experts
Burson’s Reputation Capital is an exceptionally advanced platform that takes the most comprehensive view of reputation – and provides the most actionable intelligence – of anything that’s currently on the market. The empirical evidence that Reputation Capital reveals about the attributes that comprise reputation is extraordinarily valuable information that can guide Burson’s counselors and the C-suite.
Capitalize on your capital
Partner with our creative communications experts to put Reputation Capital to work for your business.
Proactive Crisis Mitigation: See Risks Before They Erupt
Identify and address emerging reputational threats before they escalate into full-blown crises. Reputation Capital's predictive AI gives you the foresight to protect your brand and bottom line.
Optimize Strategic Investments: Maximize Your Reputation ROI
Allocate resources with confidence. Understand which reputation levers deliver the greatest impact on your business outcomes, ensuring every dollar drives measurable results.
Amplify Advantage: Outmaneuver the Competition
Gain a decisive edge. Monitor competitor reputation, identify vulnerabilities and proactively shape your brand narrative to capture market share and build lasting loyalty.
In the beginning, top management used to say to us, ‘Here’s the message, deliver it.’
Then it became, ‘What should we say?’
Now, in smart organizations, it’s ‘What should we do?’