Region Services Sectors

India

Haleon

Celebrations With A Pinch of Laughter

How do you celebrate a brand’s 50th anniversary while also ensuring it appeals to Gen Z? ENO, India’s prominent antacid brand, has been relieving consumers from acidity and heartburn-related issues. For its golden jubilee, the brand wanted to commemorate its legacy while solidifying its reputation among the younger demographic

India

CIPLA

A Tough Fight Against Pediatric Asthma

Asthma affects 7.9% of Indian children. However, 40% of parents and caregivers of children suffering from asthma believed that inhalers are unsafe and unsuitable, according to a Nielsen survey. The myths and unawareness levels lead to almost 80% of children being left undiagnosed. CIPLA aimed to educate parents and children about the efficacy of inhalers, dispel myths, and share the messaging: children with asthma are equally tough and strong.

India

Britannia

An Honorary Tribute to India’s Freedom Fighters

India’s independence history revolves around the heroic and selfless stories of freedom fighters. Britannia, one of India’s centurion companies, has witnessed the nation’s independence journey firsthand. On the 77th anniversary of the country’s independence, the brand developed an activation to give a voice to the unknown, unheard heroic tales from that era and share them with today’s generation through new-age technology.

Global

Carlsberg

Raising Awareness in Unexpected Depths

More than half of deadly boating accidents involve alcohol, according to the Swedish Transport Agency. As a leading brewery and distributor, Carlsberg wanted to raise awareness around the dangers of drunk boating and advocate for choosing non-alcoholic beer when at sea. The brand developed an activation targeted to boaters that could earn attention and carry the message: Don’t drink and boat.

India

Gillette

Inspiring a Movement of Purpose-Driven Education

For over a century, Gillette has empowered men to look, feel and be their best. In India, the brand has gone beyond razors and shaving cream, becoming synonymous with modern masculinity and inspiring a new generation to embrace a more purposeful definition of success.

Global

GSK

Visualizing the Future of Healthcare Innovation

Burson, as part of an integrated WPP team, was challenged to disrupt medical conference conventions at BIO and differentiate GSK from its competitors.