Work

Culturally Fluent. Data Driven. Results Obsessed.

Our global teams harness cultural insights, data and technology to design campaigns that inspire meaningful dialogue, enhance stakeholder value, and achieve business goals. No matter the sector, service, or location our approach is rooted in strategic thinking, driven by results, and delivered with impeccable execution.

India
Diageo

Table For Everyone

Throughout time, the spirit of sharing has remained uninhibited despite physical boundaries. As the world opens its heart to newer experiences, the craving for eloquent bonding continues. It was essential to facilitate stimulating conversations and prioritise sharing to break people’s biases and help them discover similarities in differences. Recognising these gaps and the power of dialogue to bridge gaps, Black & White Ginger Ale by Diageo India reimagined the concept of the ‘community table’ to foster inclusive and meaningful conversations, directly addressing societal biases and emphasising shared human experiences. Through its 'Table for Everyone' (TFE) initiative, the brand created unique spaces—both literal and metaphoric—where diversity of thought was celebrated and varied perspectives were encouraged.