Work | Burson

Global

The KitKat Heist

PR Lions Grand Prix Winner at the 2026 Cannes Lions International Festival of Creativity | A week before Easter (chocolate's Superbowl) KitKat faced an unimaginable crisis. Thieves hijacked a truck carrying 12 tonnes of product (413,793 individual bars) somewhere between Italy and Poland.

Global

Emirates Global Aluminium

Women on Site

When industrial signs only show men, the message resonates clearly: “this space wasn’t designed for women.” To make women visible, EGA and Burson challenged this bias across three levels: worksite, university, and society.

Global

Filmstaden

Scaredy Cats

To show Swedes that watching horror in theatres is so intense they might need professional help to survive, Filmstaden introduced Scaredy Cats. Robotic therapy cats, which are scientifically proven to soothe anxiety, became a theatre menu item available to borrow during screenings.

Global

Ford

The Ford Truckle

Enter the Truckle, the world’s first belt buckle turned key fob. This wearable symbol of pride worn around the waist solved a daily frustration with down-home simplicity, freeing hands for essential work. Nobody asked for the Truckle, but Ford recognized an opportunity at the intersection of function and culture.

ThailandProduct Launches & CampaignsConsumer Goods & Retail

IKEA

Making Design Democratic: IKEA PS 2026 Launch in Bangkok

Burson Thailand brought back IKEA's iconic PS collection after a nine-year hiatus, transforming the relaunch into a cultural design moment through a multi-phased experiential campaign that generated 41 coverage pieces, 13 million reach, and THB 2.8 million in PR value.

ThailandBrand StrategyConsumer Goods & Retail

Unilever

Unilever Thailand 2026 Strategic Direction Announcement

With the appointment of its new CEO, Unilever Thailand unveiled its 2026 vision to position the company as an AI-driven FMCG innovator. Burson led strategic communications and media engagement, securing 70 media coverages with a reach of 168.3 million and reinforcing Thailand’s role as a key innovation and R&D hub.