To combat drowning, the leading cause of accidental death for children aged 1-6 in Sweden, often linked to parental inattention, Trygg-Hansa launched 'Badläge' (Swim Mode). This mobile app addresses the critical danger of screen time at the beach by rendering phones unusable for anything but emergency calls, ensuring parents remain fully present and vigilant. The app served as a powerful communication tool, enabling Trygg-Hansa to educate the public on water safety across various media channels, generating widespread traditional and social media coverage throughout Sweden.
Results
The Badläge app became the tool that gave Trygg-Hansa the opportunity to talk about the importance of supervision in all channels (podcasts, newspapers, radio, own and earned social channels, newsletters, influencers). The news spread across a stay-at-home Sweden in both traditional and social media, over 100 newspapers wrote about Badläge and had Trygg-Hansa educate about water safety.
