Sweden

Carlsberg

The Sunken Bar

To combat alcohol-related boating accidents, Carlsberg launched 'The Sunken Bar.' They submerged a fully equipped bar to the seabed, creating a stark reminder of the dangers of drinking and boating. Discover how this unique stunt, offering non-alcoholic beer, generated immense media attention and significantly boosted Carlsberg's brand reputation for responsible consumption.

Sweden

Tre

Mobile Scouting

To debunk the myth that mobile operator Tre only has coverage in urban areas, and to highlight their extensive network covering 99.3% of Sweden's population, they launched 'Mobile Scouting'. This live-streamed geoguessing game placed phones in remote locations, engaging thousands, proving broad coverage, and boosting sales by literally taking mobiles out of the cities.

Sweden

Hotels.com

The Minibar Day

To boost Scandinavian brand awareness, Hotels.com launched 'The Minibar Day' on April 25th. Through a public survey and a uniquely designed minibar, the campaign generated significant media attention via creative press kits, successfully re-highlighting the minibar's iconic status and reinforcing Hotels.com's expertise in hotel experiences.

Sweden

Carlsberg

The DrunkenBait

Addressing the alarming rise in alcohol-related drowning incidents among Swedish anglers, Carlsberg Sweden launched 'The DrunkenBait' – a limited-edition fishing lure designed to resemble a drunken person at the bottom of the lake. This functional bait served as a stark reminder to 'Don't fish drunk.' It generated massive media attention, became a collector's item, and contributed to a 50% reduction in accidents, boosting non-alcoholic beer sales.

Sweden

Arken Zoo

The Heatstriker

Arken Zoo tackled the fatal danger of pets in hot cars with 'Heatstriker' – an innovative tool for window breakage and hydration. The campaign resulted in zero reported deaths, massive engagement, and strengthened brand values. See the full life-saving story.

Sweden

Tradera

Bravery Lives On

To honor pioneering academic Sara Danius and empower future female scholars, the 'Bravery Lives On' campaign launched. Iconic items from her wardrobe were auctioned, worn by prominent women, and exhibited. Discover how this unique initiative raised nearly 1 million SEK and generated widespread media attention, celebrating Danius's enduring impact.

Sweden

Carlsberg

Pladdling

Carlsberg and GreenKayak tackled plastic waste with "Pladdling" – a new activity that engaged thousands and collected over three tons of trash. See how they generated massive attention and linked the brand to sustainability.

Sweden

Tekniska Museet

Plastic Craft

How do you tackle plastic waste by teaching students to turn trash into treasure? 'Plastslöjd,' a new school subject by Tekniska museet, Håll Sverige Rent, and Hand in Hand, did just that. Learn how this innovative program, with no media budget, captured national attention, engaged countless students, and championed plastic reuse.

Sweden

Unibet

Order Glenn

Facing a home-viewed Euro 2020 due to COVID-19, Unibet leveraged football legend and ambassador Glenn Hysén to foster community among isolated fans. Their 'Order Glenn' campaign allowed Swedes to receive a free, life-sized cardboard cutout of Hysén for their living rooms, complete with Unibet branding and QR codes. This highly successful initiative, launched with a viral video, saw figures selling out in minutes and generated significant social media engagement, bringing the spirit of the game directly to fans' homes.

Sweden

Hotels.com

Dupes of Scandinavia

Hotels.com tapped into the 'Destination Dupes' trend with 'Dupes of Scandinavia' – a guide revealing affordable, less crowded Nordic alternatives to global icons. See how this campaign, featuring expert insights, secured extensive media coverage and positioned Hotels.com as a leader in smart travel.

Sweden

Trygg-Hansa

Beach Mode

Drowning is the leading cause of accidental death for young children in Sweden, often linked to parental distraction. Trygg-Hansa tackled this with 'Beach Mode' – a mobile app that cleverly disables phones at the beach, ensuring parents stay vigilant. Discover how this innovative solution became a powerful water safety campaign, generating massive media buzz!