More About Alex Benac
Alex Benac is Vice President & National Lead, Growth & Marketing, where he is focused on unlocking the potential of Burson in Canada. In this role, he leads the agency's national growth and marketing efforts—building Burson's profile, cultivating client relationships, and connecting Canada's best work to clients across borders through Burson's global network.
An award-winning campaign strategist and storyteller, Alex has built his career around weaving together insights, content, and creative into campaigns that shape public opinion. He was a founding member of Hill & Knowlton's creative and content community in Canada, where he led audience mapping, landscape analysis, strategy development, and campaign execution for organizations including IKEA, AWS, Coca-Cola, Nespresso, and Scotiabank.