More About Nick Boles
As National Lead of Insights, Data & Intelligence at Burson Canada, Nick helps brands and businesses harness the power of data to earn attention, strengthen reputation, and drive measurable impact.
A recognized leader in analytics and communications intelligence, Nick brings more than a decade of experience transforming complex data into actionable insights that inform decision-making and shape high-performing communications strategies. His expertise spans media monitoring, brand tracking, generative engine optimization (GEO), measurement program design, and predictive intelligence—enabling clients to anticipate trends, identify emerging risks, and optimize performance in real time.
Nick has supported some of the world's most respected organizations delivering sophisticated analytics solutions tailored to complex, highly regulated environments. His work spans Canada, the U.S., and Latin America, and is further informed by international perspectives shaped by experiences in Scotland and China.
Known for his rigorous analytical thinking, collaborative approach, and ability to make data meaningful and actionable, Nick is a trusted partner to clients and colleagues alike. His leadership strengthens Burson Canada's ability to deliver data-driven, strategic counsel at scale—connecting our clients to insights that create a genuine competitive advantage.