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For almost a decade, the EU Media Poll has provided unique insights into how those at the heart of EU policymaking consume the news and information they need to make informed decisions. Each year, the survey provides an invaluable window into the evolving habits and preferences of EU officials, MEPs, and leading Brussels opinion formers. The digital revolution continues to lower barriers to entry, empowering independent voices and niche publications to better compete alongside established media giants.
- Influence is diversifying, but established outlets remain on top.
- Trust, quality and speed drive influence.
- Social media platforms are in flux.
- Social media and messaging app dynamics are shifting.
- How we consume our news is evolving.
- Personal relationships still matter, but less than before.
- Navigating the Future: Agility and Data-Driven Strategies
The EU Media Poll 2025 paints a picture of a dynamic and evolving media landscape in Brussels. The Brussels media landscape is not static; it's a living, breathing ecosystem that demands constant attention and adaptation. By understanding its nuances and tailoring our strategies accordingly, we can effectively engage and influence the EU decision-making process and achieve our communications objectives.