BIGGEST & BRIGHTEST
With the longest standing and strongest in-country African PR network, we deliver more than just reach in over 50 markets on the continent. We deliver breadth and depth of insights. How to talk. How to connect. How to uplift. We are authentically African And as communicators, we are passionate about the continent of our birth. It’s where we live. Where we work. Where we invest our energy to ensure a good future for our clients.
OUR APPROACH
We have a 30+ year African network heritage. Working with our partners in over 50 countries across our continent, we build market-specific ideas that inspire action and connection and are grounded in local insights, knowledge and connectivity unlocking value for clients. Our hub-and-spoke model merges benefits of seamless strategy direction, client liaison, account management and effective implementation and co-ordination across multiple markets simultaneously, while allowing for liaison in-country with clients and local implementation teams. We are analytical. Obsessing over every detail, but then adding emotion to make meaningful connections with people. Our integrated strategies build and protect reputation.
DEVELOPING EXCEPTIONAL COMMUNICATORS
We are obsessed with growing the skills of communicators across all levels of our team and our client teams. This equips leaders and their teams with the tools and vision to achieve personal and organisational success.
With the establishment of our Burson Africa Academy nearly 30 years ago, we have mentored hundreds of people through our Starting Blocks internship programme and employee training programme in South Africa, and through the training and skills development programmes we have tailored for clients and the industry across Africa.
In 2020, we repurposed Starting Blocks to go digital, giving many more up-and-coming communications professionals from across the continent an authentic agency experience. To date, we have seen over 300 talented people from over 27 markets benefit from the training.
Our range of bespoke organisational skills development workshops also focuses on reputation management, corporate brand development, media training, message development, communications strategy, purpose and corporate vision, mission and values to name a few. Then there are our crisis preparedness workshops that strengthen clients’ crisis management efficiencies through formulating crisis frameworks and methodologies, training crisis management teams and testing the robustness of crisis management processes.