TORONTO, June 12, 2025 – Burson Canada today announced that Joanna Wilson has joined as Executive Vice President & National Lead, Health & Wellness. Based in Toronto, Joanna will lead the Health & Wellness practice in Canada, leveraging Burson’s cutting-edge technologies to deliver transformative healthcare communications solutions. Her leadership further strengthens Burson’s capabilities in integrated healthcare communications, public affairs, and patient advocacy, empowering clients to navigate Canada’s complex healthcare landscape with unmatched precision and impact.
"Joanna is one of the most accomplished leaders in the industry, and we’re thrilled to welcome her," said Sheila Wisniewski, CEO of Burson Canada. "Her exceptional leadership and experience, combined with our innovative AI tools and deep expertise in public affairs and patient advocacy, will advance Burson’s Health & Wellness practice in bold new ways, driving meaningful change and creating measurable value for clients in this critical sector."
Joanna brings 30 years of experience in healthcare communications and advocacy, partnering with many of the world’s leading pharmaceutical companies, public health organizations, and patient advocacy groups. She is recognized for her ability to translate complex healthcare challenges into compelling, purpose-driven strategies, adeptly blending human-centric insights with tech-enabled solutions to engage stakeholders and deliver measurable client impact. Her deep understanding of the Canadian healthcare landscape, including the critical importance of understanding patient advocacy needs underscores Burson's commitment to integrating public affairs and communications to navigate the complexities of the Canadian healthcare sector.
"I am thrilled to join Burson at such an exciting time, both in Canada and globally," said Joanna Wilson. "My approach is rooted in deep collaboration; I believe the best solutions emerge when we work closely with clients to truly understand their needs and build impactful communication strategies from there. I'm particularly keen to partner with the talented professionals across Burson to deliver exceptional results, especially in navigating Canada's unique healthcare and policy environment, further elevating our firm's reputation as a leader in this space."
Joanna will champion Burson's commitment to innovation and connect our clients to impactful solutions, particularly Decipher Health, our new cognitive AI platform designed to revolutionize healthcare communications. This human-led, tech-enabled solution empowers clients by precisely decoding what truly matters to patients, providers, policymakers, and analysts alike. By uncovering unparalleled insights from vast and complex data sets, Decipher Health ensures our strategies are not just smart, but deeply impactful, enabling clients to navigate Canada’s intricate healthcare, policy, and public opinion challenges with greater precision and effectiveness.
For more information about Burson in Canada, visit: https://www.bursonglobal.com/locations/canada.
ABOUT BURSON
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson operates under WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
