Burson Appointed as European Consumer Communications Partner by TK Maxx

London, 2^nd July 2025 — Burson, the global communications agency purpose-built to create value for clients through reputation, today announced its appointment as the European consumer communications partner for TK Maxx in Europe, following a competitive pitch process.

Burson’s remit is to drive awareness and fame for TK Maxx’s unique off-price proposition. The integrated mandate covers public relations, social media, influencer strategy and execution, as well as campaign creation and delivery to support key milestone moments throughout the year.

“We are honoured to partner with TK Maxx across Europe,” said Alex Silcox, Global Head of Clients, Burson. “TK Maxx is an iconic brand, loved for bringing style and value to discerning customers. We are excited to deliver stand-out creative and innovative campaigns with a fresh approach to social and influencer engagement for the brand. We’re already well underway.”

“This win demonstrates the strength of creativity and collaboration at Burson," said Jon Hughes, CEO, EMEA, Burson. "It's a privilege to partner with TK Maxx and help expand its brand reach across Europe. I am incredibly proud of our team and looking forward to delivering exceptional work."