More About Samantha Kay
Sam is a seasoned content professional with 25 years’ experience leading campaigns and always-on programs for top brands. She is passionate about creating sophisticated strategies that use innovative technology and intelligence tools to uncover audience insights and trends, turning them into culturally relevant, meaningful, and award-winning digital experiences.
With deep omni-channel planning experience, she has crafted content in all formats for digital and physical channels, including social media, websites, email, OOH, activations, and print magazines.
A graduate of Queen’s University with BAH in English Literature, Samantha is an experienced writer and editor, committed to always honing her craft.