More About Kate Joynes-Burgess
Kate is a senior advisor on digital innovation (EMEA) at Burson, providing strategic counsel to the agency’s AI enablement team which supports clients in all aspects of AI consultancy across the region. Previously serving as EMEA managing director of digital, she is an experienced communications professional specialising in social media, tech innovation and AI integration. She he has led multi-market cross-sectoral teams of innovation, social and content specialists, for clients as diverse as Pfizer, Maserati, and the National Nuclear Laboratory.
Kate is a founding advisory board member for the Oxford Generative AI Summit, alongside Oxford-based start-up, Super Benji, which provides AI-driven solutions to personalised B2B outreach at scale. Kate’s expertise extends into academia as a Wellcome Trust scholar and doctoral researcher at the Oxford Internet Institute, University of Oxford, where she is concluding her PhD/DPhil research on vaccine misinformation.
In parallel, Kate serves as an academic advisor to Limbik, a cognitive AI company whose research aids both decision-making on complex issues and improves human-AI interactions. Drawing on her background in healthcare and digital communications, Kate is a senior digital advisor to the Vaccines and Society Unit, a multidisciplinary research centre within Oxford’s Department of Paediatrics that studies actors’ attitudes and behaviour towards vaccination in society, policy, and media.