Anand Rao

Chief Client Officer, Burson Group India

Anand is part of the India Management team of Burson Genesis. He is responsible for building and strengthening corporate reputation of clients across the consumer goods, financial services, industrial, pharmaceuticals and infrastructure sectors, while contributing to the firm’s growth strategy. His expertise lies in providing counsel to the C-suite of organisations to optimise communication efforts and drive business value.

More About Anand Rao

Anand is part of the India Management team of Burson Genesis. He is responsible for building and strengthening corporate reputation of clients across the consumer goods, financial services, industrial, pharmaceuticals and infrastructure sectors, while contributing to the firm’s growth strategy. His expertise lies in providing counsel to the C-suite of organisations to optimise communication efforts and drive business value.

Anand’s three-decade career can be characterised through moments such as launching global brands in India, bringing investment into the country, unlocking India’s entrepreneurial spirit, change communications and effectively mitigating issues and crisis.

Anand brings a nuanced understanding of stakeholder communications helping clients build preference in the market. His understanding of the Indian political economy and the media landscape has helped him to execute programmes in a seamless and consistent manner, in keeping with the diverse sensibilities of the country.

Anand has worked with marquee public relations firms and media publishing. At The Economic Times, he was responsible for building brand salience and profitability, and is credited with creating new platforms like ET Wealth, ET Panache and the ET Global Business Summit. Anand has a Bachelor’s degree in Accounting and has been part of several leadership development programmes conducted by the Indian School of Business.