More About Melissa Gianni
Before joining Burson Switzerland, Melissa worked as a Senior Campaign Manager and PR & Communications Specialist in Social Media & Influencer Marketing. In these roles, she led key accounts, managed high-impact campaigns, and served as a project and client lead. Her extensive experience in the PR field includes working in both Switzerland and Germany, across agency and startup environments.
Melissa is a trusted Advisor to Burson Switzerland’s global corporate communication clients developing and executing tailored communication strategies for PR and Crisis topics, collaborating with global teams to deliver a consistent narrative across markets while addressing local priorities. She frequently works with senior management, to craft compelling and relevant talking points and prepare them to be media-ready. Melissa understands transforming complex or technical information into engaging stories that capture public interest.
Her strengths include strategic concept development, media and speaker training and crisis simulation programmes, editorial writing, and project management. She possesses an in-depth understanding of the Swiss media landscape. Melissa holds a Master’s degree in Strategic Communications Management from the ZHAW Zurich University of Applied Sciences, along with a graduate degree in Journalism and Media Law and a Bachelor in Linguistics and Multilingual Communication. She speaks five languages (German, English, Spanish, French, and Italian).