More About Signe Ullstad
Signe is an experienced communications professional with a versatile background spanning stakeholder engagement, brand management, visual identity, and fan communication. She has played a key role in executing mixed zones, managing media relations, and coordinating on-site logistics at major international sporting events – including UEFA EURO 2020 in Copenhagen, as well as World Championships in handball, badminton, and track cycling.
Her work reflects a strong understanding of the sports industry combined with a passion for value-driven, holistic communication – where strategy, creativity, and visual storytelling are seamlessly integrated. She is especially interested in the cultural impact of sport and how communication can elevate its relevance beyond the field.
Signe has worked with leading organizations such as the Danish Football Association, UEFA, and Sport Event Denmark. She is fluent in Danish and English.