Vice President, Healthcare Paid Social Media

Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

We are seeking a highly experienced and results-oriented Vice President, Healthcare Paid Social Media to lead a significant and diverse portfolio of pharmaceutical and healthcare accounts.

This role is responsible for developing, overseeing, and advancing integrated, data-driven paid media strategies with a strong emphasis on paid social for branded pharmaceutical products, while partnering across search, programmatic, endemic, and emerging digital channels.

This role requires expert-level knowledge of paid social strategy and execution, both within platforms and in aligning platform capabilities to broader brand goals. You’ll provide strategic guidance while ensuring tactical excellence, stepping in for hands-on execution when needed and overseeing junior team members across all social channels. A strong understanding of how digital channels integrate, the science behind targeting and optimization, and healthcare-specific data, targeting, and regulatory requirements is essential. You’ll collaborate closely with cross-functional teams to build effective, integrated campaigns, maintain rigorous QA standards, and deliver exceptional client-facing experiences. Comfort with selling in new tactics to drive organic growth and staying ahead of the latest social platform offerings is key, as is the ability to recommend and implement these innovations directly with clients. Deep experience in metrics and analytics reporting is required, including establishing a compelling narrative around paid social campaign results and conveying outcomes and learnings to clients. This role also carries responsibility for portfolio revenue management, team leadership, and client growth, and reports directly to the SVP, Paid Media. If you thrive on strategic leadership, relationship building, and working within a dynamic, integrated marketing environment, we’d love to hear from you.

What you'll do:

Lead integrated paid media strategy for branded pharmaceutical accounts, with a core focus on paid social
Oversee campaign planning, build, launch, optimization, and reporting across:
- Paid Social (Meta, TikTok, Snapchat, YouTube, LinkedIn)
- Paid Search and Programmatic (a strong plus but not mandatory)
Serve as a senior client partner for paid media, leading strategic conversations and presentations
Guide and mentor paid media teams, providing oversight, QA/QC rigor, and performance accountability
Ensure all campaigns meet MLR, regulatory, and platform compliance standards
Apply healthcare-specific targeting and measurement, including:
- NPI-based HCP targeting
- Patient targeting within platform and regulatory constraints
- Use of 3rd-party healthcare date and reporting (e.g., IQVIA, SWOOP)
Manage budgets, pacing, forecasting, and portfolio-level revenue growth
Identify opportunities for platform expansion, sponsorships, partnerships, and enhanced digital activations
Stay current on platform changes, healthcare media trends, and emerging opportunities

Experience that contributes to success:

Bachelor’s degree in Marketing, Advertising, Communications, or a related field
8-10 years of paid media experience, with deep pharmaceutical and healthcare expertise
Branded product and paid social expertise is required
Experience with integrated digital campaigns across paid social, paid search, and programmatic media is preferred
Strong understanding of healthcare targeting, NPI usage, and third-party healthcare data
Demonstrated experience navigating MLR and regulatory environments
Proven ability to lead teams with a balance of strategic oversight and tactical excellence
Strong QA/QC mindset with accountability for campaign accuracy and performance
Platform expertise across Meta, TikTok, Snapchat, YouTube, and LinkedIn (must-have)
Experience with Search, X, Pinterest, sponsorships, and media partnerships is a plus
Exceptional client relationship, vendor/rep relationship and executive communication skills across both
Strong analytical, problem-solving, and decision-making capabilities
Experience managing billing, revenue and portfolio growth
Passion for collaboration, mentorship, and building inclusive, high-performing teams
Full Funnel media planning is a must
Must be able to pull, review, and present reporting from social platforms, while analyzing key insights
Excel/Pivot Table experience is preferred
Ability and expertise in media process from planning through execution

#LI-DG1

Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

The base salary for this position at the time of this posting may range between:

$75,000—$180,000 USD

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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