Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
We’re looking for an Account Manager to join our dynamic Consumer & Brand team, working across a portfolio of globally recognised lifestyle clients to deliver integrated, culturally relevant campaigns.
This role is ideal for someone from a consumer agency or in-house brand background, with strong pitching experience and a clear strength in either earned creative or social & influencer.
You’ll bring the ability to land ideas in culture, whether through standout earned moments or by activating the right creators and platforms to drive reach and relevance.
As an Account Manager, you’ll lead the day-to-day delivery of campaigns across earned, social and influencer channels. Working closely with senior team members, you’ll help shape work that cuts through, build strong media relationships, and drive meaningful coverage.
It’s a hands-on role with real ownership, offering the opportunity to further develop your creative thinking, strategic capability and client management skills in a fast-paced, supportive and empowering environment.
If you’re ready to make a significant impact and thrive on ownership, we want to hear from you.
What You’ll Do
- Manage and optimise the full lifecycle of client campaigns, from meticulous planning, timeline adherence, execution and impactful post-campaign reporting.
- Develop and implement earned creative PR strategies and dynamic content calendars, meticulously crafting pitches and creative angles that secure premium earned media coverage across diverse platforms, including social channels.
- Drive and evolve the influencer marketing program, encompassing strategic partner discovery, bespoke campaign ideation, content oversight, performance analytics, and actionable insights.
- Ignite and contribute to innovative campaign development, consistently pushing creative boundaries to deliver culturally relevant work that resonates deeply with target audiences.
- Curate and elevate all communication assets, ensuring consistency and quality across press releases, media materials, and engaging social content.
- Harness Burson’s AI capabilities for expedited content generation, advanced media research, and predictive trend analysis, enhancing campaign efficiency and strategic foresight.
- Forge and maintain strong, collaborative relationships with journalists, key influencers, and strategic partners to amplify brand messaging.
- Act as a dedicated mentor for junior team members, fostering their professional development and actively participating in pitches and new business growth opportunities.
Experience That Contributes To Success
- 3+ years' experience in consumer lifestyle PR
- Experience working in fast paced agency environment(s) or in-house roles Familiarity with AI tools (e.g. generative AI for content, research and ideation) and an openness to using them across campaign workflows
- Strong pitching experience with a proven track record of securing coverage in top tier Australian press
- Strength in either earned creative or social and influence, with examples of work that has landed in culture is a bonus
- Interest in how emerging technology and platforms can strengthen creative campaigns and audience engagement
- Strong writing and content development skills
- Confidence managing multiple workstreams and deadlines
- A proactive, creative and solutions focused mindset
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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