Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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Burson is looking for an Assistant Consultant with specialization in Influencer Marketing to work across iconic beauty, retail and CPG brands. As a part of WPP Onefluence, you’ll be joining a full-service network with the most sophisticated influencer expertise around the globe to meet client scale.
Influencer marketing is a core piece of our business, and we are seeking someone who is as passionate about this world as we are. We’re looking for candidates who are social first, tapped in, and passionate about beauty & retail.
Here’s what you’d be doing:
- Conduct identification, vetting and outreach of on-brand and campaign-relevant influencers for paid collaborations and seeding or event activations, based on strategic plan development and in collaboration with the senior team & clients
- For paid influencer partnerships, support with negotiation, project management and measurement, based on strategic plan development from the senior team & clients
- Manage end-to-end execution of seeding and event campaigns, including outreach, queries, strategic decisions for engagement/optimization and content monitoring
- Collaborate with the team on monitoring and compliance across all activities
- Account depending, responsible for developing and/or providing input into campaign reports by tracking and optimizing organic and paid influencer content, along with analyzing to provide actionable insights and opportunities
- Keep on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
- Carry out social media listening and research to identify trends in online conversations and to pinpoint key influencers
What you’ll need to get here:
- A minimum of 1-2 years of experience in Influencer, PR, Digital, Content or Brand Marketing agencies
- Ability to utilize metrics and insights from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, and other emerging channels for optimization and future plan recommendations
- Clear understanding of the influencer marketing landscape, the importance and role of influencer marketing and best practices
- Strong knowledge of the influencer marketing landscape in Canada
- Experience utilizing influencer identification and vetting systems like CreatorIQ, Traackr or in-platform tools
- Ability to effectively communicate information and ideas in written and verbal format
- Flawless organizational skills and keen attention to detail to maintain client service excellence
- Ability to prioritize and manage high volumes of requests
- Excellent written and verbal communications skills
- Creative thinker and problem solver
- Familiarity with Adobe Creative Suite (Photoshop, Illustrator) is a plus
What else is in it for you?
- Full health benefits package—including paid time off, schedule flexibility, and more
- Dynamic in office experience where collaboration and peer-to-peer interaction are prioritized in a new, technologically advanced space in downtown Toronto/Montreal
- Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
- A passionate, smart, fun, and creative culture
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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