HomeCareersAccount Director – Corporate (B2B Tech)

Account Director – Corporate (B2B Tech)

Sydney, New South Wales, Australia

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

We’re on the lookout for an experienced Account Director to join our Corporate team at Burson, leading a portfolio of B2B tech clients while playing a key role in driving new business and growth across the agency.

This is a senior, client-facing role suited to someone who thrives at the intersection of strategy, reputation, and commercial impact. You’ll lead complex corporate accounts, partner closely with senior stakeholders, and bring a sharp understanding of how communications drives business outcomes in the B2B and technology space.

Alongside leading day-to-day client strategy, you’ll play a critical role in new business – from shaping pitch strategy and narratives through to identifying opportunities and converting growth.

You’ll be part of a high-performing corporate team, working across integrated campaigns that span earned media, executive profiling, issues and reputation management, and strategic advisory, with exposure to some of the most dynamic and fast-evolving sectors.

What You’ll Do

  • Lead end-to-end client strategy and delivery across B2B tech and corporate accounts
  • Act as a senior trusted advisor to clients, providing strategic counsel on reputation, positioning, and communications approach
  • Drive new business efforts, including pitch development, narrative creation, and identifying growth opportunities within existing and new clients
  • Oversee integrated campaigns spanning media, digital, thought leadership, and executive visibility
  • Mentor and lead junior team members, uplifting capability and ensuring high-quality output
  • Build and maintain strong senior media relationships, particularly across business and technology press
  • Contribute to agency-wide thinking, bringing forward ideas that align to Burson’s growth priorities
  • Ensure strong commercial management across accounts, including forecasting, resourcing, and delivery against KPI

Experience that contributes to success

  • Significant experience in corporate communications / PR, ideally at Account Director level or equivalent
  • Strong background in B2B and/or technology clients (essential)
  • Proven experience leading client strategy and managing senior stakeholders
  • Demonstrated success in new business – including contributing to and winning pitches
  • Strong understanding of the corporate and media landscape, including business, tech, and policy environments
  • Excellent written and verbal communication skills, with the ability to shape compelling narratives
  • Confident team leader with experience mentoring and developing junior talent
  • Commercially minded, with an understanding of account growth and revenue drivers

Advantageous: experience in one or more of our key capability areas

  • Issues & crisis
  • Data & intelligence (including AI / digital)
  • Strategy & advisory
  • Social & influence (from a corporate lens)

At Burson, we’re driven by Craft, Curiosity, Counsel, and Camaraderie; and we’re looking for someone who brings strategic thinking, commercial acumen, and a growth mindset to help shape what’s next.

If this sounds like you (or someone in your network), we’d love to hear from you.

#PRJobs #CorporatePR #B2BTech #AccountDirector #Communications #Burson #Hiring

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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