Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
As an Account Executive, you will contribute to Burson’s success by engaging in day-to-day client activities under the supervision and guidance of senior team members within our Corporate and Public Affairs Practice. We are seeking passionate professionals interested in delivering measurable impact across reputation management, corporate and public affairs. You will be part of a team that leverages strategic and creative insights to develop sophisticated client strategies aligned with business objectives. We are seeking people that have a keen interest in the corporate and public affairs implications of emerging technologies, particularly Artificial Intelligence, as well as related dynamics, including geopolitics and sustainability. Your clients will span global, regional (APAC), and local levels, in both private and public sectors.
What you'll do:
- Be knowledgeable about your clients, their industries and competitors.
- Follow current affairs and news relevant to your clients e.g. on geopolitics, local politics, AI, regulatory affairs, public policy, corporate and business news.
- Participate in and contribute to a range of corporate and public affairs work including (not necessarily all): research and analysis; reputation strategy; risk communications; crisis and issues management; stakeholder engagement and coalition building; public diplomacy; corporate responsibility; financial communications; employee engagement; government and regulatory affairs; media relations; executive coaching and media training.
- Participate in team and client meetings and be comfortable sharing and presenting your views internally and in front of clients.
- Monitor media coverage and social media discussion of clients.
- Support the account team on daily administrative tasks.
- Play an active role in developing first drafts of press materials (e.g. press releases) as well as coordinating the logistics ahead of events (e.g. media briefings).
- Assist the senior members of the team with research, case studies and other materials for client presentations, new business proposals, pitches and industry award submissions.
Experience that contributes to success:
- Interest in areas relevant to corporate and public affairs including but not limited to: history, culture, politics, international relations, economics, social issues, sustainability, regulatory developments, technology developments.
- Demonstrated ability to integrate emerging technologies, especially AI, into strategic communications and public affairs frameworks, or familiarity with the ethical, regulatory, and reputational implications of AI adoption.
- Degree qualifications with at least 1-2 years of relevant experience in corporate communications / corporate affairs / public affairs.
- Sound media relations with regional and local media across sectors is a plus.
- Experience serving regional / international accounts is a plus.
- Excellent written and verbal communication skills in English and Cantonese are essential.
- Ability to work both independently and as a team.
- Self-motivated and organized when facing multiple tasks.
*The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job.
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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