Senior Manager - Marketing Communications & New Business

More about the role:

The Senior Manager – Marketing Communications & New Business at Burson India - Gurugram will be responsible for delivering the marketing strategy of the firm & lead all outreach initiatives. The individual will support the reputation management of the firm and drive business growth.

The purpose of this role is to have an impact on the Burson India brand through progressive marketing strategies and communications across all media and platforms. The Role encompasses planning and executing an integrated 360° marketing programme spanning social media, earned media, paid media, digital, and thought leadership anchored to strategic content themes that give the brand a coherent, consistent narrative across all channels. To develop and deliver agreed marketing strategies to meet organizational objectives. Responsible for delivering external communication, supporting new services and partnerships, messaging & content creation, conceptualizing special events, sponsorships & promotions, and thought leadership initiatives of the firm. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate them. An organized individual, with excellent time-management skills. Creative thinker, able to work under pressure & meet deadlines.

What you'll do:

Technical Competency

• This section describes the key areas in which this role will need to deliver results. Measurable skills for an individual to succeed in this role.

Marketing Acumen:

Strategy, Planning & Brand Management

• Contributes to developing and executes the firm's annual integrated marketing strategy and programs — both short and long term — in consultation with the CM&GO, Burson Group India; defining objectives, messaging, and activities across monthly, quarterly, and annual plans.
• Holds overall responsibility for brand management and corporate identity — ensuring all marketing output is consistent with company messaging, guidelines, and positioning priorities.
• Research, analyses, and monitors communications industry trends and the competitive landscape — building and maintain competitive intelligence and market scanning processes that translate category trends, whitespace opportunities, and positioning gaps into actionable growth strategies for leadership.
• Ensures effective control of marketing results

Media Relations, Thought Leadership & Executive Visibility

• Manages end-to-end media relations across A&M media — securing thought leadership article placements, executive interviews, industry quotes, and press releases for Burson Group India on a monthly basis.
• Plans, executes, and manages global leadership visits to India — coordinating logistics, communications, internal briefings, and stakeholder engagement.

Content, Collateral & Production

• Leads the creation and publication of all marketing material— working with writers and designers to oversee copywriting, design, layout, and production in line with company messaging and marketing plans.
• Plans and oversee the organization’s promotional activities including print, electronic, and direct mail outlets; communicate with external partners on ongoing campaigns.
• Supervises the Marketing Section on SharePoint — ensuring all marketing knowledge, collateral, and templates are current and accessible to the wider team.

Social Media, Digital & Paid Media

• Oversees and works in collaboration with Burson Group India's Digital Marketing expert on integrated online campaigns

AI-Powered Intelligence & Performance

• Embeds Burson proprietary AI tools as a core part of the marketing workflow — applying them to competitor research, content development, campaign performance analysis, and audience strategy to make marketing decisions faster and more informed.

Events, Awards & Sponsorships

• Implements the Marketing Calendar across events, awards, publications, speaking opportunities, sponsorships, and partnerships.
• Manages the end-to-end industry awards strategy — overseeing the entire entry process from creation and storyboarding through submission, coordination, and post-win activities on behalf of Burson Group India and its clients.
• Identifies and pitches jury and speakership opportunities for Burson Group India's leadership at industry events and awards forums on a monthly basis.
• Plans and executes the GABBYs (internal awards programme) on a yearly basis.

New Business Support

• Facilitates the new business process across practices — including Case Studies, Playbook, Credentials, Bios, Role Scope, and Financial Proposal Templates.
• Supports India and APAC new business growth initiatives by maintaining growth trackers, updating the Burson New Business Pipeline, providing pitch support through research, credentials, case studies, and rate cards, and managing the Corner Office Sales Kit and Opportunity Tracker on an ongoing basis.
• Prepares and presents quarterly and annual new business reviews for leadership.

Internal Communications & Compliance

• Maintains effective internal communications to ensure all relevant company functions are kept informed of marketing objectives, plans, and updates.
• Ensures compliance with all systems, processes, and policies.

Fiscal Management

• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

Team Leadership Skills

• Act as a leader to client teams and oversees team performance by prioritizing responsibilities and delegating tasks according to the capabilities and experience of team members and client budget and needs.
• Fosters teamwork and builds morale and motivation within account teams, ensuring that good performance and efforts are recognized.
• Takes an active interest in the career development of team members, sets realistic and achievable qualitative and quantitative goals for team members in performance appraisals and follows-up regularly.
• Develops the team’s expertise in clients’ business and conducts on-the-job training and formal training sessions as appropriate.

Behavioural Competency Requirements

• This section describes the Behavioural Competencies that are critical to succeed in this role. Behavioural Competencies are measurable characteristics that contribute to improved performance.

Personal Learning

• Quickly recognises the need to adapt personal, interpersonal, and managerial behaviour; reads reactions, seeks feedback and adjusts approach in response to changing demands and requirements.

Business Acumen

• Understands how businesses work; stay updated on policies, practices, trends, technology, and information affecting the business and organization; is aware about the competitive landscape and how strategies and tactics playout in the marketplace.

Developing Direct Reports and Others

• Assigns challenging and stretching tasks; holds regular development discussions, understands each person’s career goals; builds and executes compelling development plans; and cooperates with the organization’s development systems to grow people at every level

Experience that contributes to success:

• Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication
• 6-7 years of work experience of handling media relations in a PR agency and has a significant network of connections with media outlets, reporters, etc.
• You must possess a strong familiarity with how Generative AI tools are used across communications programmes, especially in planning, research, ideation, content creation, and daily operations to drive relevance and efficiency.