Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
We are seeking a passionate and proactive Senior Account Executive to join our Social team on a Freelance basis, with a primary focus on community management and audience engagement. This role is ideal for an individual who understands how to build meaningful connections between brands and their audiences, foster online communities, drive engagement, and protect reputation through effective conversation management.
As a Senior Account Executive, you will lead the day-to-day management of online communities across multiple social platforms, ensuring audiences receive timely, relevant, and engaging interactions. You will partner with account teams, strategists, creatives, and analysts to identify opportunities for engagement, uncover community insights, and help clients strengthen their digital presence through authentic audience relationships.
What you'll do:
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Manage day-to-day community engagement across multiple social media platforms, ensuring timely, accurate, and brand-aligned responses.
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Build, nurture, and grow online communities by creating meaningful interactions that strengthen audience relationships and brand loyalty.
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Monitor conversations, sentiment, trends, and emerging issues through active social listening and community monitoring.
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Develop community engagement plans, response frameworks, moderation guidelines, and escalation processes.
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Work closely with clients to provide recommendations on engagement strategies, audience behaviour, and community best practices.
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Identify opportunities to join relevant conversations, increase engagement, and drive positive community participation.
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Analyse community performance, sentiment, audience trends, and engagement metrics to generate actionable insights and recommendations.
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Collaborate with creative and content teams to ensure content aligns with community needs, audience interests, and engagement objectives.
Experience that contributes to success:
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Proven experience in community management, digital engagement, or social media communications within an agency or in-house environment.
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Strong understanding of community building, moderation, audience engagement, social listening, and online reputation management.
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Experience managing conversations across platforms including LinkedIn, Instagram, X, TikTok, Facebook, and emerging channels.
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Excellent writing skills with the ability to adapt tone of voice and craft engaging audience responses.
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Experience handling sensitive issues, community escalations, and reputation-related conversations in a professional manner.
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Strong analytical skills with the ability to interpret engagement data, sentiment trends, and community insights.
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Excellent organisational skills with the ability to manage multiple communities and priorities simultaneously.
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Arabic language proficiency (written and spoken) is preferred.
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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