As the earned media landscape continues to evolve and organizations restructure, streamline and even reduce newsroom operations, many intrepid reporters are taking bold steps out on their own as they work to report the news while establishing a personal brand and revenue sources dutifully and factually for themselves.
Dubbed “News Influencers,” these journalists are going independent, launching their own brands and building up their audiences from scratch, all while still regularly and reliably covering breaking news to keep their followers informed.
Join Burson’s U.S. Chair of Earned Media, Adam Sechrist, and five of today’s most prominent independent news influencers on Wednesday, February 19 at 11am E.T. for an insightful discussion on the changing media landscape and the investment that reporters are making in their own brands, and to hear about some of their latest projects.
Meet the panelists:
Adam is the U.S. Chair of Burson’s Earned Media Practice and is based in New York. While leading a team of 40+ earned media experts across Burson’s core practices of Corporate Affairs, Brand, Healthcare and Technology, he provides strategic media relations and communications advice and counsel with a focus on the evolving media landscape. His expertise covers a wide range of industries including corporate and public affairs, financial services, healthcare, retail, consumer, information security, climate and sustainability and non-profits.
Through his work, Adam has secured impactful top-tier media coverage in and on The New York Times, The Wall Street Journal, Washington Post, Los Angeles Times, San Francisco Chronicle, Forbes, Financial Times, USA Today, Associated Press, Reuters, CBS News, ABC News, NBC News, FOX News, CNN, MSNBC, CNBC, Cheddar and Yahoo! Finance.
Marisa Kabas is an independent investigative reporter with experience covering politics, the U.S. government and long-lead investigative stories. She currently publishes her Substack newsletter, The Hand Basket, which offers non-biased and factual reporting on some of today’s most important political and economic topics.
Dominic Madori Davis is a senior reporter at TechCrunch, covering venture capital and startups in Silicon Valley and beyond. She also regularly publishes her Substack newsletter The Black Cat, where she highlights Black excellence in technology, business, culture and politics.
Mosheh (Mo) Oinounou is an Emmy, Murrow and Webby Award-winning Executive Producer with roles leading teams at Fox News, Bloomberg TV, CNBC and CBS News. In 2020, he launched Mo News — devoted to curating verified and balanced news. Mosheh’s primary audience comes from his Instagram and the daily Mo News Podcast and Mo News Newsletter.
Previously, Mosheh was the youngest-ever executive producer of the "CBS Evening News" in 2018 and 2019, where he led more than 150 personnel and coverage of everything from the war on ISIS to natural disasters, mass shootings and presidential interviews. He also developed and ran the CBS News streaming news channel and ran Washington coverage for CBS This Morning. Prior to that he worked as a political reporter for Fox News Channel and ran international news coverage for Bloomberg TV.
Beth Snyder Bulik is a seasoned healthcare and business reporter and news influencer with more than 25 years of experience covering the business of the healthcare and pharmaceutical industries. She currently publishes a digital newsletter called Marketing & Pharma that goes beyond the headlines to discover what pharma company marketers, health care agency insiders, market researchers, media trackers and technologists are thinking, planning and strategizing across the industry.
She previously served as Senior Editor at Endpoints News, where she managed their daily newsletter MarketingRx, which covered the day’s important pharma marketing and drug commercialization news. She also covered breaking news about emerging trends and business strategies from leading pharmaceutical companies, emerging biotechs, advertising agencies, social media and data service providers, and patient advocacy partners.
Prior to that, she served in a similar role for 6.5 years at Fierce Pharma and held a 13-year stint as a contributing writer for Ad Age, covering topics including technology, digital marketing and general marketing and advertising trends.
Aly Walansky is an independent freelance journalist with several decades of experience covering travel and food. In addition to her Substack newsletter, she regularly contributes to outlets including FoodNetwork.com, Forbes, TODAY.com and Southern Living, among others.