Building your company’s reputation requires mastering Generative Engine Optimization (GEO) — the practice of ensuring AI Answer Engines fully understand your brand and its promise.
The goal is no longer to be found. It is to be believed. In today's zero-click world, LLMs have become a new arbiter of reputation. For years, companies fought to show up in search results. Now they face a harder battle: being believed.
In an AI-driven world, compelling narratives alone aren't enough. They must be backed by evidence that AI systems can read and audiences can trust. CCOs need to shift their focus toward building reputation systems that are both machine-readable and believable.
Join Burson’s GEO experts on Tuesday, June 30, at 11:00am-12:00pm E.T. to learn about the new reality of the machine-led narrative and reveal why earned and owned media is now more critical than ever. The session, moderated by Steve Rubel (EVP, Data, Insights & Intelligence), features Christine Benton (EVP, Digital), Nick Boles (SVP, Data & Analytics), Amy Reardon (EVP, U.S. Earned Media) and Ben Grosse (Partnerships & Growth, Profound).
The session will offer actionable insights to help organizations navigate the uncertainties of this shift and turn them into a strategic advantage. We’ll also cover key findings from Burson’s latest research report, “The Credibility Paradox.”