HomeAsia PacificNewsroomBurson Strengthens Service Offerings in Japan

Burson Strengthens Service Offerings in Japan

Date
August 30, 2024
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TOKYO, AUGUST 23, 2024 – Burson, the global communications leader purpose-built to create value for clients through reputation, today announced the launch of specialized service offerings in Japan, designed for Japanese companies seeking global communications counsel.

“In a complex global environment with increasing geopolitical issues, rapidly changing values, diverse stakeholder opinions, and instant digital visibility, Japanese companies face new challenges and must reset their communication strategies,” said Tsuyoshi Takemura, CEO of Burson Japan. Burson’s suite of specialized services that are underpinned with global intelligence and insights and powered by the Burson Decipher Suite can help Japanese brands and businesses navigate a complex world.

“By combining deep data and analytics with innovative technology and a solution-centric approach, we provide a wide range of services tailored to the needs of Japanese companies,” Takemura continued. “Our offerings include advisory on global communications and routine analysis of current global issues to help build the reputational capital of our clients so they can lead today and into the future.”

The suite of offerings include:

  • Global Issues and Crises Report, an ongoing analysis of global issues and crises that impact business.
  • Communications Forecast Report, powered by the Burson Decipher Suite to forecast and predict the global impact of messages, narratives and themes.
  • Global Communications Strategy, development of global communication strategies that are rooted in global market insights and intelligence.
  • Polycultural Sensitivity Review, for campaigns and content targeted towards global audiences.
  • Crisis Simulation Trainings, for helping organizations better navigate issues and crises overseas.