Brussels, 4 February, 2025 – Burson, the global communications agency purpose-built to create value for clients through reputation, today announced that Daniela Negri has joined the agency as Head of Health, Brussels. In this role, Negri will play a key part in helping Burson’s healthcare clients shape and drive public affairs and policy initiatives that elevate their innovation engines and drive meaningful change for citizens, patients and societies, within and beyond the EU.
Negri is a seasoned communications and public affairs professional with over 18 years of experience in EU and international health policy and advocacy. With her background in health NGOs, regional government and consultancy, she brings insights from both the public and private sectors. Prior to joining Burson, Negri spent 12 years with Weber Shandwick in healthcare and public affairs, most recently as Associate Director. Before that, she spent nearly five years as European Health Policy Specialist at the Mattone Internazionale Project with Regione Veneto. Earlier in her career, she was a Policy Assistant with the European Public Health Alliance.
Andrew Cecil, CEO of Burson Brussels, said: “Daniela offers deep expertise in advising international healthcare companies at the most senior levels on health policy. With her appointment, we are strengthening our senior team of best-in-class counsellors that deliver innovative, integrated public affairs and communication strategies that shape our client's reputations across Europe and beyond.”
“I'm looking forward to partnering with Burson’s blue-chip clients tackle and unravel the complex challenges in EU healthcare, from strengthening disease prevention strategies and harnessing the potential of predictive care to dismantling access barriers for both established and cutting-edge healthcare solutions,” Negri said. “I see huge opportunities to help our clients build reputation and achieve meaningful business outcomes while shaping policy solutions that improve healthcare for everyone.”