Madrid, May 27, 2025 – Cellnex, the Spanish-based European leader in wireless infrastructure, has signed a multimarket agreement with Burson, the global communications agency purpose-built to create value for clients through reputation, to drive communications and stakeholder engagement across ten European countries.
Beginning May 1, the agreement, aims to strengthen Cellnex’s position as a telecom industry leader and to effectively communicate its progress and growth strategy to the public, investors, regulators, and other key stakeholders.
Burson will support Cellnex in managing its corporate communications and public affairs. Through a hub based in Spain, Burson will coordinate work across: Spain, France, Switzerland, Sweden, Italy, the United Kingdom, Denmark, and Poland, in addition to Portugal and the Netherlands, where Burson already provides services to Cellnex.
This collaboration begins as Cellnex celebrates its 10th anniversary. The company is currently in a phase of international consolidation as it enters a chapter focused on organic growth.
Ignacio Jimenez Soler, Global Director of Communications and Public Affairs at Cellnex, commented: “Cellnex has experienced a decade of significant growth, we are at a pivotal moment to communicate not only our milestones and achievements but also to consolidate our presence across the continent and share our vision of connectivity in Europe. A network like Burson’s is essential to achieving these goals.”
David Vindel, EMEA Practice Leader B2B Technology for Burson added: “Burson’s international reach and deep experience advising leading technology companies, will enable Cellnex to manage its communications and public affairs more efficiently in an increasingly complex and competitive European market.”
About Cellnex Telecom
Cellnex is the largest European operator of telecommunications towers and infrastructure, enabling operators to access an extensive shared network of infrastructure, thereby lowering entry barriers and improving services in remote areas. The company manages a portfolio of over 130,000 sites, including planned deployments through 2030, across 10 European countries, with a strong presence in Spain, France, the United Kingdom, Italy, and Poland. Listed on the Spanish Stock Exchange, Cellnex is part of the IBEX35 and Euro Stoxx 100 indices and holds key positions in leading sustainability indices such as CDP, Sustainalytics, FTSE4Good, MSCI, and DJSI Europe.
