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DEI Pillars
IDEA at BCW
BCW IDEA Episode 1
What is IDEA?
BCW IDEA Episode 2
Creating an Inclusive Culture at BCW
BCW IDEA Episode 3
The Importance of Inclusive Marketing
BCW IDEA Episode 4
The Strategy Behind Corporate Accountability
BCW IDEA Episode 5
Supporting Clients on Their IDEA Journey
BCW IDEA Episode 6
How to Reach Gen Z
IDEA at BCW stands for Inclusion, Diversity, Equity and Accountability and is our philosophy to create an inclusive culture where everyone feels safe and challenged to grow as people and professionals. Check out our IDEA videos from this year and past below to learn more how IDEA is implemented.
Learn more about our IDEA Initiatives
Supporting Our Employees
DEI Pillars
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Learn more about how we create a space for our employees to thrive
Meet Our North America Employee Resource Groups (ERGs)
Our ERGs provide a community of colleagues the platform to network across functions and roles, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
AAER
African American Employee Resource Group
Asian-C
Asian Diaspora Employee Resource Group
Capable
Employee Resource Group for mental, physical and emotional disability awareness and health
Juntos
Hispanic-Americans Employee Resource Group
Parents & Caregivers
Employee Resource Group for working parents, caregivers and those who support them.
PRide
Employee Resource Group for our LGBTQIA+ community and allies
WISE
Women in Sync & Empowered Employee Resource Group
YoPro
Young Professionals Employee Resource Group
Supporting Our Clients
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Client Guides
Courtesy of our North America Employee Resource Groups
Client Work
#Extraordinary Ordinary
A team of WPP agencies create #ExtraordinaryOrdinary, a campaign to mark Stephen Lawrence's legacy on the 30th anniversary of his death.
Check out our pro-bono work
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BCW Propel
Propel is the industry’s foremost marketing and communications awareness, preparedness and connectivity program for early career, underrepresented (e.g. Black, Asian and Latin) talent. Irrespective of college status or experience, if you have an interest in communications and marketing, you’ve come to the right place. Watch the sessions HERE.
Supporting Our Community
2023 Pledges
Stand with GLAAD against bullying and harassment
We reject the harassment and bullying of the LGBTQ community and support the businesses that are trying to serve all in a safe and inclusive manner. We join together to reaffirm our unwavering commitment to the LGBTQ community.