Ruud Wassen

Chief Client Officer and Acting Head of ARC

Ruud focuses on client service, innovation, and business development. In his role, Ruud works closely with clients to understand their needs and deliver tailored solutions that drive long-term value. He is dedicated to fostering innovation and ensuring the firm’s approach remains at the forefront of industry trends, particula

More About Ruud Wassen

With 20 years of experience in EU and international corporate and public affairs, Ruud has developed a deep expertise in strategic communications, public policy, and reputation management, specialising in sectors like energy, sustainability and healthcare. He has led multiple high-profile communications, lobbying, and corporate reputation assignments across Europe, helping clients navigate complex regulatory environments and influence public policy. Additionally, Ruud has specific expertise in executive thought leadership and corporate positioning, effectively crafting compelling narratives that strengthen his clients’ public profiles and support their business objectives.

Before joining Burson, Ruud served as Chief Marketing Officer (CMO) for Cigna Healthcare, International, held senior leadership positions at Teneo and at Burson-Marsteller, and worked as EU Affairs Director for Eurogas, further solidifying his foundation in energy policy and advocacy.