Adrian Warr

CEO, South Asia-Pacific

As CEO, South Asia-Pacific, Adrian Warr oversees Burson’s business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia.

More About Adrian Warr

Adrian Warr is CEO, South Asia-Pacific for Burson, covering the agency’s business in India, Australia, New Zealand, Singapore, Indonesia, Thailand and Malaysia.

Adrian has spent more than two decades at top global agencies counseling clients across industries, disciplines and geographies; managing eight-figure P&Ls with meticulous operational oversight; and building diverse, award-winning teams. He has served as a close adviser to the leaders of some of the world’s most high-profile institutions, helping them deploy multi-channel communications to address complex commercial threats and opportunities.

Before joining Burson, Adrian spent 10 years with Edelman in variety of roles in the Asia-Pacific region, serving as Head of Corporate, Hong Kong; Managing Director, Hong Kong & Taiwan; CEO, Hong Kong & Taiwan and Thailand; CEO, Southeast Asia; Head of Employee Experience, APAC; and ultimately, Vice Chair, Practices & Sectors, APAC. He was awarded Campaign’s Agency Head of the Year in 2021 and Champion for the Advancement of Women by The American Chamber of Commerce in Hong Kong.

Prior to Edelman, he spent 12 years in London, as a partner with Portland, an Associate Board Director with Freuds Communications, and in a variety of roles in his seven years with Hill & Knowlton.

Through his career, Adrian has partnered with clients including Astra Zeneca, Cathay, Google, Samsung, EY, Tencent, Coca-Cola, KPMG, Nielsen, MetLife, Roche, Dairy Farm, Shangri-La, Pfizer, GSK, Mars, Wrigley, PepsiCo, KFC, Pizza Hut, HSBC, American Express, GE and BCG, among many others.

Adrian is a graduate of the University of Oxford and holds a Bachelor of Art and MA (Honors) degree in modern languages.