Allison Cirullo

Global Practice Chair, Consumer and Brand

In her role as Burson’s Global Practice Chair, Consumer and Brand, Allison Cirullo is responsible for creating strategies that solve business problems, shift reputation and build resilient brands.

More About Allison Cirullo

Allison Cirullo serves as Global Practice Chair, Consumer and Brand, for Burson, and has more than 20 years of experience creating multi-channel strategies that solve business problems, shift reputation and build resilient brands. Across her career she has advised brands in the automotive, consumer packaged goods, food and beverage, financial services and insurance industries, among many others. She has expertise across corporate brand purpose, brand positioning, reputation, digital transformation, data and measurement, talent management, business planning, P&L management and global leadership.

Before Burson, Allison spent the last 16 years with Edelman, most recently as Chief Operating Officer for the agency’s global brand practice. She was responsible for driving growth and operational effectiveness, including overseeing the strategic vision, go-to-market strategies, global offerings, intellectual property, external marketing, new business and counseling C-suite clients.

Prior to this role, she served as Managing Director, U.S. Brand, and, earlier, as Managing Director of Edelman’s Chicago Brand Practice where she oversaw more than 30 accounts. She was also part of GWEN (Global Women's Edelman Network) and Edelman's Aspire Mentorship program.

Earlier in her career, Allison helped launch a start-up marketing agency Alpaytac, Inc., and also worked at Publicis, the Chicago Bulls and Celtic Insurance Company.

A graduate of the University of Illinois Urbana-Champaign University, Allison holds a bachelor’s degree in economics, business administration and management and an MBA & Masters degree from the Quinlan School of Business at Loyola University Chicago.