Kristine Boyden

CEO, Americas

Kristine Boyden oversees Burson’s business across the U.S., Canada, and Latin America in her role as CEO, Americas.

More About Kristine Boyden

As Burson’s Chief Executive Officer, Americas, Kristine covers Burson’s business across the U.S., Canada and Latin America, bringing her rigorous approach to client service and unwavering commitment to talent development into her oversight of business growth; senior client counsel; and talent acquisition, development and retention.

Before Burson, Kristine joined BCW in October of 2023 as CEO, Americas, after spending three years as Chief Communications Officer with GM's Cruise, the self-driving automotive company. In that role she built the company’s communications and marketing team, an in-house creative studio and cutting-edge media analytics operation.

Prior to joining Cruise, Kristine spent more than 18 years with Edelman, most recently as president of the agency’s U.S. Western Region, leading more than 650 colleagues and countless award-winning campaigns. She was also a key architect of the firm’s approach to serving global clients at scale and a co-founder of its U.S. large clients and talent development program. Over the course of her career at Edelman, Kristine represented clients spanning fast-growing startups to Fortune 50 companies across myriad sectors, including Adobe, Genentech, Taco Bell, Starbucks, PayPal, and many more. Before that, she spent six years as the global client relationship leader for HP, having started her career deep in the early days of the tech sector helping start-ups develop business plans and secure funding.

Kristine earned a BA and MBA from California Polytechnic State University, San Luis Obispo. She lives in San Francisco, California with her husband, enjoying one of her favorite things in the world: books.