More About Joanne Kim
Joanne Kim is a Senior Vice President at Burson. She has over 20 years of marketing communications experience and specializes in corporate PR, marketing PR, advertising and digital marketing.
Joanne built an outstanding resume after working for several top agencies and in-house marketing communications teams. She began her PR and marketing communications career at Samsung Electronics and later worked for Dassault System and Callaway Golf Korea. She has also held important positions at local agencies such as Phoenix Communications and Hahm Shout.
Since joining H&K in 2020, she has worked with reputational clients including Genesis, SK Telecom, LG Signature, Kakao Brain, Chanel, Singapore Tourism Board, Lam Research, FedEx, Abu Dhabi Media Office, AstraZeneca, EQT Partners and Skyscanner. Her scope of consulting covers corporate PR, marketing PR, conferences and events, sustainability and CSR, digital and social marketing, crisis and issue management, public affairs and spokesperson media training.
She has strategic thinking abilities, media relationship management skills, and agile crisis management capabilities.
Joanne earned her bachelor's degree in English education at Ewha Womans University and received a Master's Degree in Sports Marketing from the University of Michigan at Ann Arbor, USA.