More About Steve Rubel
In his role, Rubel is charged with advancing the firm’s expertise in using analytics to design, execute and measure earned media programs that align with today’s dynamic news environment. He is also a key driver in accelerating Burson’s innovation and maximizing the use of its AI and advanced analytics capabilities.
Rubel is a widely respected earned media thought leader and strategist who brings over 35 years of experience in advising a diverse range of prominent clients. Prior to joining Burson, he spent 19 years at Edelman, where he developed new capabilities and drove the adoption of data-driven earned media services.
Before his time at Edelman, Rubel spent five years at CooperKatz (now G&S Communications), where he was instrumental in developing some of the PR industry’s earliest social media initiatives. A graduate of Hofstra University, Rubel hails from Long Island, New York.