Region Services Sectors

• Sweden

Sweden

Tre

Mobile Scouting

To debunk the myth that mobile operator Tre only has coverage in urban areas, and to highlight their extensive network covering 99.3% of Sweden's population, they launched 'Mobile Scouting'. This live-streamed geoguessing game placed phones in remote locations, engaging thousands, proving broad coverage, and boosting sales by literally taking mobiles out of the cities.

Sweden

Hotels.com

The Minibar Day

To boost Scandinavian brand awareness, Hotels.com launched 'The Minibar Day' on April 25th. Through a public survey and a uniquely designed minibar, the campaign generated significant media attention via creative press kits, successfully re-highlighting the minibar's iconic status and reinforcing Hotels.com's expertise in hotel experiences.

Sweden

Carlsberg

The DrunkenBait

Addressing the alarming rise in alcohol-related drowning incidents among Swedish anglers, Carlsberg Sweden launched 'The DrunkenBait' – a limited-edition fishing lure designed to resemble a drunken person at the bottom of the lake. This functional bait served as a stark reminder to 'Don't fish drunk.' It generated massive media attention, became a collector's item, and contributed to a 50% reduction in accidents, boosting non-alcoholic beer sales.