The KitKat Heist
A week before Easter (chocolate's Superbowl) KitKat faced an unimaginable crisis.
ThailandCorporate CommunicationsConsumer Goods & Retail
Coca-ColaFizz That Never Fades: Celebrating 77 Years of Coca-Cola in Thailand (Thailand 2026)
To mark 77 years in Thailand, Coca-Cola launched "Fizz That Never Fades," honoring seven decades of shared history. Through digital storytelling, creator co-creations, and hyper-local activations like Songkran Siam and a photo exhibition, the campaign achieved 7M+ views and deepened community bonds.
ThailandBrand ExperienceConsumer Goods & Retail
Coca-ColaUnlocking the Night: Coca-Cola Thailand’s ‘COKE’ Zero Zero Launch Campaign (Thailand 2026)
Coca-Cola introduced "Coke" Zero Zero to Southeast Asia with a 3-part campaign in Thailand: a KOL launch party, a Banthat Thong street food content series, and a Siam Square mega event with 4 Magic Makers. It achieved 808+ coverage pieces, 1.17M+ video views, and 100% positive sentiment.
ThailandProduct Launches & CampaignsConsumer Goods & Retail
IKEAMaking Design Democratic: IKEA PS 2026 Launch in Bangkok
Burson Thailand brought back IKEA's iconic PS collection after a nine-year hiatus, transforming the relaunch into a cultural design moment through a multi-phased experiential campaign that generated 41 coverage pieces, 13 million reach, and THB 2.8 million in PR value.
ThailandBrand StrategyConsumer Goods & Retail
UnileverUnilever Thailand 2026 Strategic Direction Announcement
With the appointment of its new CEO, Unilever Thailand unveiled its 2026 vision to position the company as an AI-driven FMCG innovator. Burson led strategic communications and media engagement, securing 70 media coverages with a reach of 168.3 million and reinforcing Thailand’s role as a key innovation and R&D hub.
ThailandCorporate CommunicationsEnergy & Industrials
BanpuPowering the Intelligence Era
Banpu Drives Its NewCo Transformation Forward Through Energy Symphonics.
ThailandCorporate CommunicationsConsumer Goods & Retail
Coca‑ColaMaking History in Bangkok: Coca‑Cola’s FIFA World Cup™ Trophy Tour
Coca-Cola celebrated its 20th global FIFA World Cup football partnership, with a two-day campaign in Bangkok. Aimed at creating a national moment for passionate Thai fans, the initiative connected global football with local culture through various events. It generated 716 media clippings, 1.247 billion impressions, and 100% positive sentiment, cementing Coca-Cola's position in Thai football.
