This year at Cannes, Burson will be driving the conversation at the intersection of creativity, reputation and culture. When attention is the ultimate currency, our focus is on elevating the power of earned creative ideas—the kind that not only capture imaginations but also build and protect reputation.
Our team of strategists, creatives, and AI-powered problem-solvers will be on the ground to connect with our clients and partners, and contribute to the discussion on what's next. To amplify these conversations, Burson will have a Pop-Up Media & Creator Studio on the WPP Rooftop at The Martinez Hotel, a dedicated hub for both high-level media interviews and creator content. As the industry changes with the dawn of the intelligence era, our goal is to share perspective on how the art of human insight, combined with the precision of AI, can unlock new possibilities.
The future of communications is being shaped by the conversations at Cannes — if you’ll be there we’d love to connect.
As members of the esteemed Cannes Lions juries for the PR Lions, Taj Reid and Eleanor Sullivan join the line-up of highly respected and accomplished global industry talent tasked with shortlisting and awarding the very best in creative and effective work from across the globe at this year’s festival. Following the festival, we’ll be sharing key insights and emerging trends from the world’s most inspiring creative work. Reach out if you’d like to learn more.
We're incredibly proud to champion and celebrate the creative minds representing Burson at this year's Young Lions competition. This year, our dynamic team from Burson France has clinched national victory in the highly competitive PR Young Lions competition, secured their place at the prestigious Cannes Lions International Festival of Creativity and will showcase their innovative thinking and strategic brilliance on the global stage.
Hear from our Young Lions below on what they're most looking forward to in the PR competition:
I’m most excited about being pushed out of my comfort zone and seeing what happens when creativity, pressure and a lack of sleep collide. There’s something thrilling about working against the clock and chasing that moment when a completely crazy idea suddenly (and hopefully) clicks at 3 a.m. Beyond the competition itself, I’m excited to meet inspiring people from around the world, learn from different perspectives, and make the most of what is truly a once-in-a-lifetime experience.
I’m incredibly excited about the Young Lions Competition. It’s a unique opportunity to represent France and Burson internationally. I’m especially looking forward to meeting some of the most creative people in the world, attending inspiring conferences, and testing myself in such a high-pressure environment. The opportunity to learn, compete, and grow through this experience is truly motivating.
See It Be It is the program that creates space for women and non-binary people in the creative industry – accelerating their careers to work towards gender equality – with a goal of equal numbers, across genders, across all levels of seniority. Since 2014, the program has been inviting up to 20 creatives from around the world to Cannes Lions for a four-day learning program. During these four days, the creatives are equipped with tools that’ll help their career progression – including mentorship, masterclasses with industry leaders, backstage access and sessions tailored towards each person’s goals.
Group Account Director, Travel & Tourism, Burson U.A.E.
What are you most looking forward to learning from the See It Be It program at the Cannes International Festival of Creativity this year?
"I’m most looking forward to learning how we can build a more honest, supportive creative and communications industry through mentorship; one rooted in real experiences and vulnerability, that not only makes the path lighter for the next generation of women, but actively empowers them to thrive."
Cannes Can: Diversity Collective (CC:DC) was created due to the lack of inclusivity in advertising, marketing, communications, and creative industries. The program's goal is to increase the representation of talent for people of color at some of the largest marketing events in the world – including Cannes Lions – and offers creative talent at every level the opportunity to learn from global thought leaders via curated experiences like exclusive panels, private networking events and collaborative workshops. Since 2018, CC:DC has brought more than 130 ambassadors to Cannes.
Hear from our CC:DC Ambassadors below on what they're most looking forward to learning from the program:
"I am looking forward to learning from those around me - both my cohort members and festival attendees. I am excited to take it all in and come back with a greater understanding of culture, creativity and the forces that are shaping what is to come."
"I’m looking forward to learning about how conversations are shifting around creative work and specifically the creator economy, from a global perspective, more about cultural preservation and how brands can continue to innovate through this vein."
"I am really looking forward to the big event and learning a lot!"
Burson's new report, The Credibility Paradox: Advancing GEO from Visibility to Reputation, reframes the conversation around Generative Engine Optimization (GEO) from a technical exercise focused on visibility to a strategic reputation opportunity centered on believability. AI synthesizes, summarizes and delivers information directly to your audiences, and showing up is just the beginning. What determines whether visibility becomes a reputation asset or a liability is credibility.
