The KitKat Heist
A week before Easter (chocolate's Superbowl) KitKat faced an unimaginable crisis.
ThailandProduct Launches & CampaignsConsumer Goods & Retail
IKEAMaking Design Democratic: IKEA PS 2026 Launch in Bangkok
Burson Thailand brought back IKEA's iconic PS collection after a nine-year hiatus, transforming the relaunch into a cultural design moment through a multi-phased experiential campaign that generated 41 coverage pieces, 13 million reach, and THB 2.8 million in PR value.
ThailandProduct Launches & CampaignsConsumer Goods & Retail
StarbucksStarbucks Harry Potter: Magic Happens Together
Starbucks Thailand successfully launched its Harry Potter Collection, turning it into a cultural moment through Burson's PR efforts, engaging over 20 influencers, and hosting a major media event. This strategy generated 18 million reach and 5.3 million engagements.
